Google announces Open Automotive Alliance to bring Android into your car

Article by Christian Andrei, on January 6, 2014

Google has just unveiled the Open Automotive Alliance today and said that this is a mix of technology and automotive companies, which includes Audi, General Motors, Hyundai, Honda and Nvidia Corp. According to Google, the purpose of these companies is to take the Android software and to customize it for cars.

Some of the advantages following this move is that the automakers will offer a modern software inside their vehicles and keep pace with the mobile-device onslaught, while technology companies such as Google and Nvidia will place their software into hundreds of millions of cars sold each year. Some of you are maybe wondering why not all the carmakers joined this group.

Well, for those who don’t know, Ford Motor Co. and Microsoft already teamed up to make the MyFord Touch as well as MyLincoln Touch, while other carmakers use the WNX software acquired by BlackBerry but also some homegrown software variants of Linux. Back in 2009, General Motors, BMW, Intel and others announced the Genivi Alliance, but it had modest results.

Topics: google

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