Google is testing sales-lead service program on Bay area dealerships

Article by Anita Panait, on July 3, 2012

Google Inc. launched two weeks ago a pilot program that sells sales leads to dealerships in the San Francisco, California market.  Google confirmed the launch of the service with several new-car dealers in the San Francisco Bay area. Dealers who availed of the service could list their complete new-vehicle inventories with no upfront or monthly subscription fees.

The dealers, however, will only pay by the lead, which means that Google will only charge them if a shopper using Google requests to be contacted about a specific vehicle. The per-lead cost is determined by bid and those with the highest bids are awarded with the highest rankings in results for a specific vehicle model.

Around 66.5 percent of the US Internet searches were done in Google, according to comScore Inc. Also, around two of three visitors to dealership Web sites were directly ushered by Google search, auto industry statistics show.

This means that Google’s new service could be a potential game change for dealership, especially if it expands across the US. The new program will allow Google to connect millions of vehicle shoppers to participating dealerships without having to leave Google. 

A spokeswoman for Google confirmed that the company is testing the service and gathering feedback from the Bay area. She, however, did not say whether or when the service will be made available nationwide.

Mike Shum, manager of Toyota Sunnyvale dealership, one of the test participants said the service is appealing since it allows shoppers to see his stocks without having to leave Google.

Topics: google, dealership

If you liked the article, share on:


Login or Create new account to add a comment!


Mitsubishi is now officially part of the Renault-Nissan alliance after Nissan took over the Japanese car company recently. We know a lot has been happening in the car industry, but...
by - October 24, 2016
Driving the newest 2017 BMW 5-Series (G30), Clive Owen (Closer, Children of Men) returns to his role as “The Driver”. In this latest installment, what initially starts as a simple...
by - October 24, 2016
Many had wished that a Lamborghini Huracán Superleggera would somehow make a surprise debut at the recently held Paris Motor Show. Sadly, not a single Lamborghini appeared anywhere in sight....
by - October 24, 2016
Aston Martin and Red Bull Racing teamed up for the first time in creating what looks like one of the most ferocious beasts in history. The British car manufacturer has...
by - October 24, 2016
German premium carmaker Audi is reportedly planning to buy back around 25,000 Audi Q7 SUVs powered by its 3.0-liter V6 TDI engine in the United States. The buyback should compensate...
by - October 24, 2016