Google poised to expand online car-shopping service in California

Article by Anita Panait, on March 7, 2013

Google is getting ready to expand its online car-shopping service to dealers in California as well as to penetrate more states, sources familiar with matter told Automotive News. Google have already let dealers in the San Francisco Bay area test the service since last summer. Would-be buyers could now browse dealers' inventory and check vehicle prices without leaving Google search pages.

The expansion of the pilot could be seen as a signal that Google wants to become a more significant force in online auto shopping, considered as a vital part of auto retailing. Over 90 percent of vehicle buyers start their car shopping online with two of every three visitors to a dealership's Web site beginning from a Google search page.

Instead of directing vehicle buyers to dealership Web sites and other car-shopping sites like edmunds.com, autotrader.com and cars.com, Google now intends to keep them on its pages. The service, however, received mixed reviews from dealership general managers who have participated in the pilot.

They remarked that Google shoppers can call dealerships anonymously, thereby limiting the usefulness of a Google sales lead. Google’s service also limits the times a dealer can follow up with a potential buyer. Google's service is deficient of original content like auto reviews usually found on other shopping sites. Although the timing of the expansion remains secret, sources told Automotive News that Google is close to a statewide launch in California.

Expansion to other states will follow shortly. Dale Pollak, founder of vAuto, a dealer inventory-management system vendor, disclosed that Google executive Michael Rose described for dealers how the service works and took questions during the 2013 Digital Marketing Strategies Conference on Feb. 7, 2013 in Orlando. According to Pollak, Rose made it clear that the search engine giant was poised to expand the service beyond the San Francisco pilot.  vAuto is owned by AutoTrader.com, which is competing against Google for Internet sales leads

Topics: google, california

If you liked the article, share on:

Pin It

Comments

Recommended

To the proud owners and owner-to-be of the Porsche 991 Carrera GTS, there's good news for you all. German automobile manufacturer Porsche recently confirmed to the public that the Porsche...
by - March 23, 2017
McLaren diehards, this is the moment that you're all waiting for. The British automaker recently publicized the teaser outline of its new automobile that will hit the streets soon, dubbed...
by - March 23, 2017
PSA seems very confident about conquering the world. The purchase of Opel/Vauxhall for €2.2 billion ($2.3B) from General Motors makes PSA the second largest car company, just behind the Volkswagen...
by - March 23, 2017
Reporting for duty. It’s been a year since the Victoria Police was loaned a new Mercedes-AMG GLE 63 S Coupe. In those 12 months, the coupe served as the law...
by - March 23, 2017
After making its debut at the Paris Motor Show last year as a concept car, the Trezor by Renault managed to bring home the 2016 Concept Car Design Of The...
by - March 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries