GQ by Citroen: the ultimate gentleman’s drive

Article by Christian Andrei, on August 26, 2010

This is the GQ by Citroen, a new concept from the French manufacturer designed to provide the ultimate gentleman's drive. The new car comes with a new plug-in hybrid powertrain, featuring a 1.6-liter four-cylinder petrol engine.

Don't think that the car is lazy because is not: it can sprint from 0 to 60 mph (96 km/h) in 4.5 seconds and has a top speed electronically limited to 155 mph (250 km/h).

Regarding the CO2 emissions, the concept emits only 80g/km. As you figured it out, the car has been created by Citroen and GQ magazine, but it is only a concept and will remain one because the French manufacturer has no plans to produce this car.

It was designed by to a brief set out by GQ editor Dylan Jones and created by a design team headed by Mark Lloyd, also known as DS3 creator.

According to Mark Lloyd, Chief Designer of Citroën’s International Projects, the concept works with GQ in a sense that it matches with how many people look at obvious and unrelentless consumption. He remarked that the GQ by Citroen is understated rather than obvious, and is sleek rather than being overtly macho.

He added that thanks to Savile Row, the car’s interior exudes a bespoke fitted feel. Lloyd quipped that the GT concept signifies the “pinnacle of automotive excellence.”

He noted that while the GT – Grand Tourer -- cannot be considered as the all-out sports car, it is a gentleman car that boasts of performance and that’s suited for travelling. In turn, Citroen wanted to create a car similar to the GT, which like GQ was aspirational but still features classic automotive ideals. He said they created a car not for the mass market, but for GQ.

Press Release

Citroën GQ Concept

The Citroën GQ Concept was born through a unique partnership between the UK's market-leading quality men's monthly and a team of Citroën designers, collaborating to create the ultimate gentleman's drive. This is the first time a British magazine has collaborated with a car company in this way.

Responding to a brief by GQ's editor, Dylan Jones, Citroën's team, headed by British designer - and the man responsible for the new Citroën DS3 - Mark Lloyd, took a new look at the GT theme and integrated it with a typical Citroën design approach bringing Citroën GQ Concept from design outline to concept reality.

Citroën GQ Concept combines classically sophisticated features and contemporary styling with a sculpted front end, rounded rear, strong body contours and sleek concave rear windscreen - a signature Citroën design.

The car's cabin is accessed by rear coach doors and reveals a spacious, comfortable and futuristic cabin. Completing the car's bespoke styling, the interior detailing and upholstery selections were provided by Patrick Grant, the Creative Director of prestigious Savile Row tailors, E.Tautz, who commented: "Savile Row is all about balance and Tautz's simple military inspired interior is the perfect counterpoint to the Gallic flair of the exterior."

Dylan Jones commented: "I wanted something practical, something cool, and something idiosyncratic - i.e. something surprising that didn't just look like a concept car. The GQ car needed to have the 'want' factor, but it also needed to look, feel and 'drive' like the sort of car no sane man could choose to ignore. We think it looks very very special."

Dynamic performance and environmental responsibility were also key requirements for the project. The Citroën GQ Concept is powered by a plug-in Hybrid with a 1,598cc, 4-cylinder direct injection petrol engine offering a sporty 0-60mph time of just 4.5seconds, an electronically limited top speed of 155mph and CO2 emissions of just 80g/km.

Mark Lloyd, Chief Designer of Citroën's International Projects added: "Where this car works so well with GQ is that it fits with the current attitudes of conspicuous consumption. It is understated rather than in-your-face and sleek rather than too macho. With the skills of a Savile Row tailor on the car's interior we have also achieved that bespoke, fitted feel, both inside and out.

"For me, the car that has always represented the pinnacle of automotive excellence and refinement is the GT - the Grand Tourer. It is not the all-out sports car, rather it is something gentlemanly, it has performance and it is for travelling, not racing. We wanted to create something that, like GQ, was aspirational, but also retained the classic automotive ideals. We didn't want a car for the mass market. We wanted a car for GQ.'"

Topics: citroen, concept, coupe

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