Graeme Grieve is new MINI sales boss

Article by Christian Andrei, on May 17, 2012

Graeme Grieve has been appointed the new sales boss for BMW's Mini brand. BMW executive Guenther Seemann will succeed Grieve as head of the automaker's importer markets in the regions of Africa, Eastern Europe, Caribbean, Pacific, Middle East and Asia. Hendrik von Kuenheim will take the current position of Seemann's as head of BMW's automobile business in the sales regions of Asia, South Africa and Oceania.

Von Kuenheim is currently the automaker's motorcycles division boss since 2007. He is the son of Eberhard von Kuenheim, who is BMW's former longtime CEO and supervisory board chairman. He joined the automaker in 1985. Additionally, he has occupied a number of senior managerial roles within the company, including sales and marketing boss in Spain and Canada.

Stephan Schaller will succeed Von Kuenheim as the new head of BMW motorcycles. He returns to BMW from his current position of vice chairman of the management board at German specialist glass company Schott.

Schaller was with the automaker from 1981 to 1999, holding a range of managerial positions, one of which is as production boss at BMW's Rosslyn facility in South Africa. All of the changes in job positions are effective June 1.

Topics: mini, sales

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