With the progress that Great Wall Motor Co. has been having, it’s likely to be the first Chinese automaker to arrive in the U.S. market. Great Wall, China's largest SUV producer, is a privately held automaker and is one of the top three vehicle exporters in China.
CEO Wang Fengying said that the company has set a plan to present its Haval SUV to the U.S. by 2015. In China, the Haval is known as the Hover H and is a top seller in this market
Based in the north China city of Baoding, Great Wall builds the Haval SUV, Wingle pickup, Voleex sedan and other models. The appeal of these vehicles has already led to sales in overseas markets like Australia, Italy and several emerging markets.
In 2010, Great Wall sold 500,000 vehicles, about 80,000 units of which were overseas. At the Shanghai auto show, Wang Fengying said that Great Wall still has to make several major decisions for the U.S. market.
For instance, Great Wall hasn’t chosen the distributor of its vehicles in the U.S. She divulged that over 10 companies have approached Great Wall about jointly setting up a dealer network.
But Wang clarified that instead, Great Wall plans to start off by establishing stores in one U.S. region. Great Wall hasn’t chosen a region yet though. While Wang admits that Great Wall will soon build an assembly plant in North America, she declined to talk about timetables or likely locations.