Gregory Young is Mazda’s general manager of global corporate communications

Article by Christian A., on July 12, 2012

Mazda Motor Corp. has promoted non-Japanese Gregory Young as the general manager of global corporate communications effective July 2, an uncommon move for a Japanese firm. Young is the replacement for Keiichi Wakabayashi, who is transferring to Volvo Cars Japan to head its marketing division.

However, Young is different from the foreigners who have worked at Mazda's Hiroshima headquarters in the past few years since he comes from Mazda rather than Ford Motor Co. In 1991, Mazda hired Young to initiate the company's public relations operations in his domestic market of Canada. He moved to Japan in 2011 as the deputy general manager of corporate communications.

Mazda produces 70% of its cars in Japan; however, overseas sales make up 83% of its total global sales. The promotion of Young is aimed partly to promote improved communication with that customer base. It’s somewhat of an anomaly in Japan’s auto industry for a foreigner to be leading corporate communications. In fact, there’s only one other company to do so.

Nissan Motor Co.’s global communications have long been led by British Simon Sproule. But then, Nissan offers a far more global flavor than Mazda. Renault SA holds 44% of Nissan. Renault is led by Carlos Ghosn, a foreigner too. Around 48% of the top 100 executives in Nissan are non-Japanese.

Topics: mazda

If you liked the article, share on:

Comments

Recommended

Imagine a sports car morphing into an SUV. Chevrolet initially revealed the FNR Concept at the previous Shanghai Auto Show in 2015. For this year, Chevy once again graces the...
by - April 22, 2017
From the moment FCA kicked off with its 3-month-long ad campaign until the day it unveiled the new Dodge Challenger SRT Demon, folks have been guessing what the exact figures...
by - April 22, 2017
Some people may think Audi Sport is a new company but it is in fact the motorsport division of Audi combined with the best of what Quattro GmbH can offer....
by - April 21, 2017
It is not a big secret that premium customers in China have a strong penchant for luxury cars with a spacious interior. In particular, premium customers in China purchase luxury...
by - April 21, 2017
Chinese automaker Chery did not leave a good impression last time they were in Australia - due to its cheap design. But this year, Chery showcases its new Tiggo Sport...
by - April 21, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries