Groupon offered the first voucher for a new car or light truck

Article by Christian Andrei, on July 12, 2011

Groupon has offered the first voucher on a new car or light truck at a Michigan dealership earlier this week. The company, which is popular for its hotel and restaurant vouchers, launched its first vehicle dealership deal at LaFontaine Buick GMC Cadillac in Highland Township, Mich.

The dealership’s general manager Robert Milner stated that he was a bit reluctant to be the first dealer in the country to try the Groupon deal. However, he likes the idea of setting a precedent. Customers will have to spend $199 in order to obtain a voucher worth $500 toward the purchase of a car, redeemable this year.

Groupon and LaFontaine split the money of the consumers. Between giving up $100 to Groupon and $300 to consumers, each sale will cost the dealership $400. As LaFontaine can’t be sure about the demand, the deal was limited to 150 vouchers, Milner said.

He asserted that he would be “all in on that” if there will be 150 people opting for it and it would cost $400 per commitment. He also mentioned that the typical advertising expense per car is $350 to $400, placing the Groupon cost in line with budgeted expenses.

In a statement issued through SS PR, its Chicago-based public relations firm, Groupon disclosed that car dealerships are a next step for the company.

The statement also said that since the start, the company’s goal was to offer service and structure out of the ordinary to local businesses so that local consumers would be able to shop with a discount.

Groupon began with the local businesses and then expanded to spas and hotels. The company stated that the next step would be to go to a car dealership.

Topics: truck

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

The 2018 model year could be an exciting year for fans and enthusiasts of the Chevrolet Corvette. This comes as the 2018 version of the Corvette is bound to feature...
by - January 19, 2017
As if seeing the future more than a decade from now, one of the top scientists in the world of robotics and automations is predicting that children born today won’t...
by - January 19, 2017
Ford has just recently unveiled the 2018 Ford Mustang, and as it turned out, the carmaker gave its beloved pony car a facelift. There have been mixed reactions about the...
by - January 19, 2017
The bidding war for one of the only 20 examples -- 21 actually, but the 00 version went to a museum -- of the classically beautiful Lamborghini Reventon built and...
by - January 18, 2017
Bentley once again confirmed its plans to push PHEV into their future lineups. As a matter of fact, the Bentayga SUV will be the first to have the plugin hybrid...
by - January 18, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries