As part of the centennial celebration of the Bluebird, which is a vehicle that Sir Malcolm Campbell named at Brooklands in 1911, GTO London is developing an array of 100 pairs of purely limited-edition, handcrafted gents’ cufflinks.
These accessories duplicate the renowned wheel design of the 1920s Bluebird land speed record-breaking vehicle. Each piece will be shaped from hallmarked sterling silver, completed with Iolite stones in the clasp and wheel centers.
According to GTO London founder Victoria Lyon, marking the centenary of the Bluebird, which is "an automotive icon and a triumph of design and engineering," with the "beautifully-designed and precisely-engineered" accessories was "a natural thing to do."
She added that the limited-edition cufflinks are "a perfect extension" to their range of accessories and add diversity to the company's core products. All GTO London Bluebird Centenary pieces are produced with the Campbell family and bear their formal consent, as part of their wider centenary celebrations of the Bluebird legend. Don Wales, grandson of Sir Malcolm Campbell commented that the Campbell family is encouraged to see genuine Bluebird metals being used in "such a creative and beautiful way."
He added that the GTO London centenary pieces are "a delight." On top of the cufflinks, GTO London will also have gent's wallet in its Bluebird Centenary lineup. GTO London’s accessories are all handcrafted and will include tie pins, cufflinks, money clips, key fobs, and wallets. Several designs are offered and are all inspired by components and features of legendary and classic Ferraris.