GTO London announces limited edition Bluebird cufflinks

Article by Christian Andrei, on October 6, 2011

As part of the centennial celebration of the Bluebird, which is a vehicle that Sir Malcolm Campbell named at Brooklands in 1911, GTO London is developing an array of 100 pairs of purely limited-edition, handcrafted gents’ cufflinks.

These accessories duplicate the renowned wheel design of the 1920s Bluebird land speed record-breaking vehicle. Each piece will be shaped from hallmarked sterling silver, completed with Iolite stones in the clasp and wheel centers.

According to GTO London founder Victoria Lyon, marking the centenary of the Bluebird, which is "an automotive icon and a triumph of design and engineering," with the "beautifully-designed and precisely-engineered" accessories was "a natural thing to do."

She added that the limited-edition cufflinks are "a perfect extension" to their range of accessories and add diversity to the company's core products. All GTO London Bluebird Centenary pieces are produced with the Campbell family and bear their formal consent, as part of their wider centenary celebrations of the Bluebird legend. Don Wales, grandson of Sir Malcolm Campbell commented that the Campbell family is encouraged to see genuine Bluebird metals being used in "such a creative and beautiful way."

He added that the GTO London centenary pieces are "a delight." On top of the cufflinks, GTO London will also have gent's wallet in its Bluebird Centenary lineup. GTO London’s accessories are all handcrafted and will include tie pins, cufflinks, money clips, key fobs, and wallets. Several designs are offered and are all inspired by components and features of legendary and classic Ferraris.

Press Release

GTO LONDON CREATES EXCLUSIVE ACCESSORIES TO MARK ‘BLUEBIRD’ SPEED CENTENARY

In celebration of the 100 years since Sir Malcolm Campbell first named a car Bluebird – at Brooklands, in 1911 – GTO London is creating a range of strictly limited-edition gents’ accessories.

Just 100 pairs of hand-crafted cufflinks will be available, replicating the iconic wheel design of the 1920s Bluebird land speed record-setting car. Each will be formed from hallmarked sterling silver, finished with Iolite stones in the clasp and wheel centres.

GTO London founder, Victoria Lyon, said of the new range: “Bluebird is an automotive icon and a triumph of design and engineering. Marking the centenary of the name with beautifully-designed and precisely-engineered cufflinks was a natural thing to do. They are a perfect extension to our accessories range and add diversity to our core products.”

All GTO London Bluebird Centenary pieces have been developed with the Campbell family and carry their official approval, as part of their wider centenary celebrations of the Bluebird legend.

Don Wales, grandson of Sir Malcolm Campbell said: “The Campbell family is encouraged to see genuine Bluebird metals being used is such a creative and beautiful way. These GTO London centenary items are a delight and we look forward to seeing more as celebrations progress.”

GTO London will add to the Bluebird Centenary range with a specially-created gents’ wallet.

GTO London’s range of gents’ accessories are all hand-crafted and include cufflinks, tie pins, key fobs, money clips and wallets. Several designs of each are available, all inspired by features and components of iconic and classic Ferraris.

GTO London’s strictly limited- edition Bluebird Centenary cufflinks are available now, priced £450.00.

Topics: ferrari

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