Internet hackers were able to penetrate the Twitter account of the Jeep brand, giving it an elaborate overhaul. Hackers swapped the account's Jeep logo with a Cadillac logo while its wallpaper was replaced with a photo of a McDonald's-themed vehicle with a person holding a Ronald McDonald doll out of a window.
Hackers tweeted for the first time at 1:32 p.m. saying, "Welcome back Cadillac #300." Then, they filled the account, which is run by ad agency Ignite Social Media, with profanity-laden posts, including one that declared that Jeep has been sold to Cadillac. Cadillac, however, disavowed any link to the hacking on its Twitter account.
Jeep’s Twitter account has more than 106,000 followers, making it the most popular among Chrysler Group brands. Ed Garsten, Chrysler's head of broadcast and digital media communication, disclosed that Ignite Social Media had contacted Twitter. As of 3 p.m., the tweets were deleted and the logo and wallpaper had been restored, although some effects of the hacking remained as of 4 p.m., since Cadillac's logo still appeared in the mini avatar when searching for Jeep's account on the site.
Advertising Age, an affiliate of Automotive News, remarked that the hackings of Burger King and Jeep’s accounts raise concerns on Twitter’s site security. Logging into Twitter remains the same for brands with millions of followers as it is for persons with 10 followers -- a single password unlocks the account.
Twitter also does not employ a two-factor authentication like Facebook does. Two-factor authentication works by having people accessing their accounts from another device to be prompted to enter a password that can be sent to them to ensure that they've been authorized. [via autoblog]