The demand for the Jaguar F-Type convertible for has been so far phenomenal. Jaguar’s global brand director Adrian Hallmark disclosed that “half of the first year's production of the F-Type is already sold." He added that customers who order the two-seat sports car now “will be lucky to get one” by the end of 2013. Hallmark noted that the while sports cars have a global annual volume of around 75,000 units and a market share of 0.1 percent, F-Type will provide Jaguar a phenomenal boost to its brand image.
The F-Type is expected to account for 15 percent to 20 percent of Jaguar’s total annual output, which is pegged at around 60,000 units. Its starting price of EUR73,400 places it between the Porsche Boxster and 911 Carrera convertible.
Jaguar product manager Steven de Ploey expects around 90 percent of F-Type customers to be new to the brand since the two-seat sports car has no direct predecessor. He added that the F-Type it will help entice younger customers to the brand.
Jaguar will market the F-Type mainly in the United States, the United Kingdom and Germany. Phil Popham, Jaguar Land Rover global operations manager, said that the carmaker is also eyeing to market the F-type in China, where "the average millionaire is 38 years old and likes to show wealth."
The F-Type could be availed in three gasoline engine options: a 3.0-liter V-6 with 340 hp or 380 hp; and a 5.0-lter V-8 with 495 hp. Paired with ZF Friedrichshafen's eight-speed automatic transmission. The engines are all supercharged and features start-stop system.