Happy Birthday: Range Rover turns 40!

Article by Christian A., on August 29, 2010

Turning 40 years old this month is none other than Land Rover's Range Rover model line. When this four-wheel-drive icon was launched on June 17, 1970, it was a revelation. At that time, most SUVs were utilitarian, purpose-built vehicles that did really well as off-road vehicles, but they were far from being family vehicles.

But because of the Range Rover's creature comforts and aesthetic-driven design, barriers were broken. In a statement, Phil Popham, Land Rover's managing director, said that the "Range Rover is [still] four vehicles in one."

He described the vehicle to be a "luxury motor car, a leisure vehicle that will travel far and wide on the highways and off-road trails of the world, a high-performance car for long distance travel, and a working cross-country vehicle."

The first iteration of the Range Rover reaped so much success that it was in production for 25 years with little change. Many say that the most radical revision had been in 1981 when the four-door model was launched. The second-generation Range Rover, which was launched in 1994, was produced until 2001, when a radical new design, led partly by then-owner BMW, arrived.

That third-generation model remains in production; however, it got several substantial upgrades for 2010, including new V-8 engines, and a revised Terrain Response suspension system. Even as the Range Rover name was initially applied to a single model, Land Rover has worked in recent years to expand the brand.

In particular, the Range Rover Sport line that debuted in 2005 remains as one of Land Rover's most popular models. Later this year, another expansion is expected with a small Ranger Rover, based off the LRX concept, joining the portfolio. The baby Range Rover will be officially launched at the 2010 Paris Motor Show this September.

If you liked the article, share on:

Comments

Recommended

The primary suggestion of a 4x4 ute from French company Peugeot was first revealed in 2016. Fifteen months later, the production version is launched. Now, Peugeot is not shying away...
by - June 24, 2017
The new Jaguar E-Pace crossover will soon hold its official launch on July 13 and is expected to arrive at the showrooms by early next year. It couldn’t have come...
by - June 24, 2017
As prices of the original Shelby Cobra have skyrocketed into astronomical proportions, there are firms like Superformance that serve replicas to consumers who demand the same levels of performance at...
by - June 24, 2017
New and improved 2018 Subaru Legacy comes packed with a number of upgraded features from the get go - from the exterior to the interior. And the company has finally...
by - June 23, 2017
In an interview involving Lamborghini CEO Stefano Domenicali and Automotive News, the topic about the Urus was thoroughly discussed. This super SUV is scheduled to make its debut later this...
by - June 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries