Harman does not feel feel threatened by Apple and its new Eyes Free Siri

Article by Christian A., on June 15, 2012

Is the car electronics and navigation market threatened by the announcement that Apple Inc. will offer voice activated real-time traffic updates and turn-by-turn navigation in cars? While Harman International Industries Inc. CEO Dinesh Paliwal denies this, it cannot be argued that the value of Harman’s shares declined by 9% over the two days since this report came out last Monday.

Paliwal pointed out that the car’s life cycle is for seven years while a phone could be used for just 14-18 months. He said that this is the reason why cars don’t integrate a complete phone-based application. He said that infotainment systems are typically embedded in luxury cars and these could then be linked with smartphones.

Its shares experienced a drop as investors became afraid that Apple’s entry in this market will disrupt the car electronics and navigation companies. Paliwal said that Harman would integrate the new features Apple uses in its systems but it would require a year to have them tested so that there would be no interference with any of its safety or engine software, according to Reuters. He added that during the last couple of years, Harman has been cooperating with Apple as they work together to launch the first factory-installed car infotainment system with BMW AG that incorporates the iPhone.

Apple has teamed up with many automakers, such as Audi, BMW AG, General Motors, Honda Motor Co, Mercedes and Toyota Motor Corp, to introduce its voice navigation system. He said that what Harman already supplies to BMW includes Siri integration and that Apple's voice-enabled personal assistant software is at the center of its new navigation system. The CEO doesn’t know yet what smartphone platform is used to interface with his infotainment systems since Harman will be giving support to the Android of Google Inc., Apple, Nokia, and RIM's BlackBerry.

Topics: apple, technology, siri

If you liked the article, share on:

Comments

Recommended

During car crashes and accidents, there are times that its occupants can’t get out easily. There are times when the only way to get out of that situation is to...
by - February 23, 2017
Could this be a special version of Ferrari’s much acclaimed LaFerrari? No matter how we look at it, the patent images for this sports car from Ferrari indicate its striking...
by - February 23, 2017
How fast can a 2017 Chevrolet Camaro ZL1 actually go? Considering the amount of power lurking underneath its line-laden bonnet, the 2017 Camaro ZL1 is capable of achieving a top...
by - February 23, 2017
As it turned out, we’ll be seeing Toyota’s new super supermini at the 2017 Geneva Motor Show in March. It’s time we all get to meet the new Toyota Yaris...
by - February 23, 2017
Opel revealed it has sweetened the pot for 2017 Insignia Grand Sport customers with the Opel Exclusive program. Through this program, the brand hopes to introduce a wide selection of...
by - February 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries