High demand prompts Ford to hike output of 4 models in Europe

Article by Andrew Christian, on January 19, 2015

Growing demand for four of its models in Europe has prompted Ford Motor Co. to hike their output at its manufacturing sites in Germany. The carmaker disclosed that it is raising daily production of the Fiesta at its Cologne plant by 300 vehicles next month to 1,850 units. According to Ford, it will add six extra shifts at Cologne on weekends in the first two months of 2015.

The carmaker is also raising daily production of the Focus compact car, the C-Max and Grand C-Max minivans at its Saarlouis plant in Germany, by 240 vehicles starting next week to 1,770 units.

Ford trimmed the output of the Fiesta at its Cologne site during the final quarter of 2014 when it applied for subsidies under the German government's "Kurzarbeit" short-work program.

The carmaker has been experiencing demand for its offerings in Europe, particularly in the United Kingdom where the Fiesta and the Focus were the No. 1 and No. 2 best sellers, respectively, in 2014.

According to data from the SMMT industry association, Ford’s sales in the UK last year included 131,254 Fiestas and 85,140 Focuses. Ford saw its sales in the EU and EFTA markets jump 4 percent in December to 67,117 vehicles after suffering from 6-percent drop in November, according to data from industry association ACEA.

Topics: ford, europe

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