Honda Accord tops Toyota Camry in US retail sales in 2013

Article by Anita Panait, on February 24, 2014

Honda Motor Co.’s Accord was the best-selling car to individual customers in the United States in 2013, topping Toyota Motor Corp.'s Camry. The Camry, however, remains the best-selling model in the US in 2013 after all retail and fleet sales are accounted for. Honda, citing registration data from IHS Automotive's Polk unit, said that US customers purchased 360,089 Accords in 2013.

Overall, Honda posted an 11-percent surge in US sales (both retail and fleet) of the Accord in 2013 to 366,678 units. Toyota overall sold 408,484 Camrys in the US in 2013, 342,007 of which were to individual customers, according to Amanda Rice, a Toyota spokeswoman. Honda's strategy to focus on retail sales is finally bearing fruit, as they boost resale values and are usually more profitable than fleet sales.

Retail sales made up over 98 percent of Accord's volume in 2013, compared with around 84 percent for the Camry. US carmakers usually depend on fleets for a quarter or more of sales. "Our focus on retail sales to individual buyers has a direct correlation to the high resale value of Honda products," John Mendel, Honda's US executive vice president, said in the statement.

Toyota and Honda are under pressure to retain their car sales domination as General Motors Co., Ford Motor Co. and Hyundai Motor Co. gain ground with their new models. The Accord had the highest residual value among mid-size cars in 2013, according to ALG. The Honda Accord likewise led Kelley Blue Book's resale value awards for mid-size cars.

If you liked the article, share on:

Comments

Recommended

Volkswagen of America has a nice surprise for potential customers of the new VW Tiguan (2018 model year). The latest iteration of the Tiguan – set to arrive in the...
by - May 25, 2017
Toyota Camry is many things but exciting isn’t one of its frequent descriptions. That’s why throughout the years, Toyota has been stepping up its game for the said model in...
by - May 25, 2017
Volkswagen intends to leave the crowd in awe at the Worthersee Meeting (Wortherseetreffen) – the largest VW and Audi car show in Europe – with its new GTI Worthersee concept. ...
by - May 25, 2017
The much-hyped 2018 Dodge Challenger SRT Demon certainly has attracted a lot of attention, and possibly many potential buyers. Now, here is good news for interested customers: Dodge has finally...
by - May 25, 2017
An RHD (right hand drive) BMW M4 DTM Champion Edition has been listed to be for sale by Romans International, UK’s leading supercar dealership. The first owner of this rare...
by - May 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries