Honda Motor Co.’s Accord was the best-selling car to individual customers in the United States in 2013, topping Toyota Motor Corp.'s Camry. The Camry, however, remains the best-selling model in the US in 2013 after all retail and fleet sales are accounted for. Honda, citing registration data from IHS Automotive's Polk unit, said that US customers purchased 360,089 Accords in 2013.
Overall, Honda posted an 11-percent surge in US sales (both retail and fleet) of the Accord in 2013 to 366,678 units. Toyota overall sold 408,484 Camrys in the US in 2013, 342,007 of which were to individual customers, according to Amanda Rice, a Toyota spokeswoman. Honda's strategy to focus on retail sales is finally bearing fruit, as they boost resale values and are usually more profitable than fleet sales.
Retail sales made up over 98 percent of Accord's volume in 2013, compared with around 84 percent for the Camry. US carmakers usually depend on fleets for a quarter or more of sales. "Our focus on retail sales to individual buyers has a direct correlation to the high resale value of Honda products," John Mendel, Honda's US executive vice president, said in the statement.
Toyota and Honda are under pressure to retain their car sales domination as General Motors Co., Ford Motor Co. and Hyundai Motor Co. gain ground with their new models. The Accord had the highest residual value among mid-size cars in 2013, according to ALG. The Honda Accord likewise led Kelley Blue Book's resale value awards for mid-size cars.