Honda aiming high with its 2011 Odyssey minivan

Article by Christian A., on September 10, 2010

Honda’s latest minivan named the Odyssey arrives at a time when the segment may be on the verge of collapse. But instead of cowering, Honda went all out in creating the Odyssey.

John Mendel, American Honda Motor Co. executive vice president, said that this model is “not your ordinary kid or cargo hauler.” The Odyssey is currently the top seller in the minivan segment.

However, the combined sales of the Dodge Grand Caravan and Chrysler Town & Country are higher. Actually, the segment began struggling even before the recession. US minivan sales reached the million-a-year mark in 1993 and its peak was in 2000 at 1.37 million.

Sales began dropping then and in 2008, automakers sold a little more than 600,000. Last year, it sold fewer than 450,000 units. Mendel is optimistic that by 2014, the segment will post sales of about 650,000 units but he isn’t expecting more.

Mendel explained that the recession didn’t cause the slump. He thinks that social trends will boost the growth in the segment. The Odyssey used to sell 150,000 units each year, with a peak of 177,919 in 2006.

The Odyssey’s new annual target is a conservative one at 110,000. Odyssey chief engineer Art St. Cyr is anticipating that the segment will soon improve.

He estimates that Gen X and Gen Y families exceed the number of baby boomers, the demographic that once fueled the original minivan boom. He thinks that with Gen X and Gen Y now moving on to raise families, this might make them realize the value of minivans. [via autonews - sub. required]

If you liked the article, share on:

Pin It

Comments

Recommended

Has Toyota started the production of a new electric supercharger? Well, a patent that was recently published indicated that they might have. And this electric supercharger looks more durable and...
by - March 27, 2017
The Tesla Model S has finally arrived in South Korean soil and is now available for test drive. But, there’s a catch. You’ll have to wait several months if you...
by - March 27, 2017
Sorry to say this to the Sport Quattro Concept fanatics. If you guys have been hoping for the production of this iconic concept to begin, prepare for your dreams to...
by - March 27, 2017
South Korean car company SsangYong recently revealed sketches of their upcoming SUV. We’re not always impressed by Korean car designs, but this one looks quite promising. Yup, it is the...
by - March 26, 2017
Twenty-eight years after the company was first launched by Toyota, which was initially targeted to the United States market only, Lexus has already made its way to over 70 countries....
by - March 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries