Honda Motor Co. announced that there will be more vehicle shortages and that the fall launch of its redesigned CR-V crossover will be delayed. In a memo to dealers, American Honda Motor Co. Executive Vice President John Mendel said that Honda will fill March and April orders for vehicles built in Japan with May-June production.
But after this, Honda will limit the vehicle supply from Japan. In the memo, Mendel said that because of this, Honda will be able to bring in “only a very limited number” of Japan-built vehicles for the rest of the year.
The Fit, CR-Z, Insight and Civic Hybrid are among the models that won’t be available for order until late 2011. Dealers were asked to be ready for "severely limited" inventories in summer, with colors and trim levels that the automaker preselected.
In addition, Honda said that it will cut the output of the redesigned 2012 Civic through the summer. Dealers were told that they will still receive products but that they will be limited to certain models. Honda will also postpone the launch of the 2012 CR-V by one month at least.
So that there won’t be a production gap, Honda will extend production of the 2011 CR-V. In April, Honda said that production won’t revert to normal until the end of the year.
Honda said that its output will continue at 50% of capacity through June in Japan. But when it comes to production outside Japan, plans will be prepared case-by-case depending on parts availability. In addition, Honda also limited dealer allocations for several vehicle colors because of paint pigment shortages.