As part of Honda’s global operation reform, it will introduce initiatives to attain greater local input to better respond to the needs of local customers and to boost efficiencies by expanding economies of scales in global sourcing and production. Last September 21, Honda’s CEO Ito said that Honda has to deal with the needs of its global customers by evolving and developing its global production operation.
Honda of the UK Manufacturing has confirmed its production activities for the future in line with these objectives and included in its global operation reform. So at the Paris Motor Show, Honda Motor Europe’s President, Manabu Nishimae, confirmed that it will introduce two new Civic-based models to the market.
These are the Civic Type R and the all new Civic Wagon model, an estate version of Honda’s Civic five door model. Honda said that HUM will produce both of the new models. HUM is already exclusively producing the Civic five door, which is being exported all over Europe and worldwide. The plant’s efficiencies will improve further with the addition of these two new Civic derivatives to HUM’s production schedule.
As part of Honda’s localization activities, the development and design of the Civic Wagon is being locally implemented in the European region. Presently, the Suzuka Factory in Japan, Honda Automobile Company China (CHAC) and HUM are producing the Jazz model for the Europe market. So that Honda will benefit from production economies of scale and to fully make use of Honda’s global production resources, the next generation Jazz will be assembled outside of Europe. Jazz is scheduled for 2014.
The current generation of the Honda Civic – introduced in 2006 – was underpinned by a distinct architecture derived from a "center tank" layout. This change of layout approach has allowed the current Civic to offer an array of practical advantages. For instance, despite its compact dimensions, the Civic offers an interior that is spacious enough to cater to the needs of "C" category customers in Europe.
Honda specifically designed and developed the Civic for Europe, where customers praised the compact car for its design, versatility and practicality. These attributes helped the current Civic gain the reputation of a car that doesn’t only boast of an impressive road presence and futuristic looks, but also serve as a multi-purpose car thanks to its large boot space as well as its magic seats' that offer multiple seat arrangements.
All of these attributes and positive elements were considered by Honda’s research and development during the creation of the new Civic. Meanwhile the team looks to bestow the new Civic with new emotional yet stunning design while retaining all the aforementioned milestones, which means that the next generation should still be spacious and practical, or even better. In addition, the team wanted the new Honda Civic to boast of better visibility and have a wider field of vision.
Remarkably, the current Honda Civic is already superior among its rivals in terms of interior space for both its occupants and their cargo. Thus, the team is now aiming to maintain this superiority while enhancing the Civic’s space efficiency and overall packaging. As such, the new Civic should feature a new exterior design as well as better aerodynamic performance. Moreover, the new Honda Civic should be lighter in weight than the current generation.