Honda disappointed by sales of the Accord in China

Article by Christian A., on July 2, 2014

Honda Motor Co. posted a 37-percent drop in sales of the Accord in China in the first five months of 2014, far from what the Japanese carmaker had expected of the mid-sized sedan. The Accord was the best-selling midsized sedan in China three years ago, and Honda had tried to revive the car’s dominance in the country with high expectations.

It even released an exclusive 3-liter version featuring a flashy grille and a tag rivalling the Audi A4 luxury sedan. But prospects were getting a bit dimmer for the Accord in China, as it dropped to 9th among mid-sized sedans in April.

In late February, Honda offered a stripped-down Accord at a starting price of CHY180,000 ($29,000) -- less expensive than earlier versions that had base tags of more than CHY200,000. That offer, however, failed to stop lagging sales.

"We've already lost faith in it," Liu Yefei, who manages a Honda dealership in Shanghai, told Bloomberg. He quipped that tried to concentrate on higher-end version, but they underestimated the desire for German cars in China.

Japanese carmakers have been laboring in China since a territorial row between the respective countries two years ago. While sales of lower-priced units have started to recover, higher end model were devoured by their German rivals, who have kept on boosting their positions in the country.

German carmakers have also been introducing lower-priced luxury cars, eating up on sales of Japanese carmakers thriving on mid-sized sedans.

If you liked the article, share on:

Comments

Recommended

The next generation Volvo XC60 will be soon on its way to dealerships and customers as the Swedish carmaker has already commenced production of the mid-sized sports utility vehicle at...
by - April 30, 2017
In September 27, 2016, Porsche initially filed for a patent that is the “Unique Active Rear Diffuser”. And earlier this week, on April 27, 2017, the United States Patent and...
by - April 29, 2017
The Insurance Institute for Highway Safety (IIHS) has given its Top Safety Pick+ award to the redesigned version of the 2017 Kia Cadenza. This was a result of excellent a...
by - April 29, 2017
It’s pretty neat if you possess something of an extraordinary breed like, say, the Pagani Huayra. There are after all just a total of 100 units ever been built by...
by - April 28, 2017
If you’ve ever visited an arcade, chances are you have already seen a Logitech G920 wheel. If that doesn’t ring a bell, it’s the steering wheel that you use when...
by - April 28, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries