Honda expected to ramp up incentives to boost sales of new Accord

Article by Christian A., on September 10, 2012

Honda Motor Co. is launching the 2013 Accord this month amid hopes that it will help in regaining its share in the all-important U.S. market. The next-generation mid-sized Accord, the company’s main model, competes in the largest and most challenging segment. You can’t accuse its rivals of complacency either.

Toyota, Nissan, General Motors, and Ford are all launching redesigned models too. According to Honda Vice President Mike Accavitti, the Accord is the “single most important model” in its range. Analysts are saying that the 2013 Accord has to do really well after the 2012 Civic small car received bad reviews for its boring design and bumpy ride.

For Honda to reach its worldwide sales targets, the new Accord has to be successful. It will be available with a new generation of engines and transmissions to increase fuel efficiency. Honda is aiming to attain a global sales target in the financial year to March 2013 of 4.3 million vehicles. This is 38% higher than the prior year, with North America making up around 40% of the total figure.

Honda believes that its U.S. sales this year will reach nearly 1.3 million vehicles. TrueCar.com said that with an annual sales target of 350,000 cars in the U.S. market for the ninth-generation Accord, the automaker faces a huge challenge as it had its market share in this segment fall to 12.2% so far this year from 15.7% in 2009. 

Although the pricing was not announced, the 2013 Accord is expected to carry a price tag similar to the current model, which starts at $22,280. In order to boost sales, Honda is will ramp up incentives, just like it did with the Civic.

The emotion-laden body sides of the new Accord Sedan feature a character line running upward and rearward across the surfaces of the door. This line is complemented by a deep contour on the lower doors, thereby making it seem that the Accord Sedan is moving even at a standstill. The windows are bordered by a bright trim, with the EX-L and Touring models of the Accord Sedan featuring chrome door handles and extra trim on the rear panel. Additional design cues on the new Honda Accord Sedan include rear fenders which top end curve inward toward the C-pillars.

Meanwhile, the new Honda Accord Coupe features a front end donning a large lower radiator aperture and twin faux brake scoops. These scoops also accommodate the fog lights on all versions of the Accord Coupe except the LX. Likewise, its large wheel arches on the front transition smoothly to deep character lines that flow across the doors to the wheel arches on the rear.

The sides of the lower doors are sculpted beautifully to boost the kinetic appearance of the new Accord Coupe while helping guide airflow around the rear tires. The coupe’s side character lines, rear wheel arches and the roofline meet on its decklid. V6 versions of the Accord Coupe feature a rear spoiler.

Interestingly, LX and Sport models of the Accord Sedan are provided with a manual remote entry system while their EX, EX-L and Touring siblings are lent with a new Smart Entry system with engine start/stop button. Likewise, EX, EX-L and Touring models of the Accord Sedan could feature a power glass moonroof with tilt function.

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