Honda extends production cuts in North American plants through April 22

Article by Christian A., on April 10, 2011

Production cuts that Honda Motor Co. imposed on its North American plans for parts shortages from Japan suppliers are extended one more week through April 22, according to a memo sent by John Mendel, Honda's U.S. sales boss, to dealers. More adjustments in the production are to be expected in the coming weeks too.

On March 29, Honda cut output up to half at the majority of its North American assembly plants, mainly by letting shifts run for four hours rather than eight. Honda’s production in Japan has been closed since the March 11 earthquake. These updates are also posted on Honda’s Web site.

In this memo, Mendel also said that Honda retailers won’t be able to change the trim or color of vehicles written in June vehicle allocations because of the need for stability in production planning. Honda spokesman Gary Robinson confirmed that Mendel sent a memo to address this issue but he declined to make a comment on the revisions to June’s allocation process.

Mendel had sent a previous memo telling dealers that on April 18, Honda will end incentives for the 2011 Civic Hybrid and 2011 Insight hybrid. These two models are built in Japan.

Mendel explained that Honda wants to avoid creating “excess demand” for vehicles that have low inventory levels. He added that there’s still some inventory but the demand for fuel-efficient vehicles is high and this is a problem since production of Japan-assembled vehicles has been stopped.

Topics: honda, production

If you liked the article, share on:

Pin It

Comments

Recommended

The German automaker Volkswagen is now racing against time to come up with electric vehicles that will be able to pass Europe and China's stringent emission standard. The car company...
by - March 22, 2017
In the last few years, the advent of compact sedans and crossovers has become quite overwhelming. Even two of the major manufacturers that “started it all” have to admit that...
by - March 22, 2017
By 2020, Audi will be throwing out not just one but three fully-electric vehicles. One of which will be pitted against the BMW i8. This new information was revealed by...
by - March 22, 2017
Tesla confirms that they will be discontinuing the fairly new Model S 60 and 60D sedans as soon as next month. Why, you ask? The company wants to make enough...
by - March 22, 2017
Have you ever wondered how much luxury car companies profit from every vehicle they sell? And which companies profit more? Well, in 2016, Porsche sold over 238,000 vehicles. That is...
by - March 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries