Honda Fit beats the Toyota Prius to top Japan’s auto sales model rankings

Article by Christian A., on February 8, 2011

Don’t say you didn’t see this coming! Due to the recalls that affected Toyota’s image and sales, the latest reports indicate that the Honda Fit subcompact has finally managed to beat Prius hybrid last month.

Honda Fit (also known as Jazz in some markets) managed to return to that spot in nearly two years, as the Toyota Prius a.k.a. world's top-selling gas-electric hybrid, was number one for 20 months straight, through December.

According to media reports, Honda Fit sales surged almost 14 percent in January from a year earlier to 14,873 vehicles and what is more interesting is that about half of the vehicle sold were hybrid models.

For those who don’t know, Honda introduced the hybrid version of the Jazz/Fit back in September, at the 2010 Paris Motor Show. This model is powered by the same 1.3 litre i-VTEC as the Insight hybrid and delivers similar CO2 emissions of 104 g/km.

“We think that a cleaner, more economical version of the Jazz will be a big hit with customers,” said John Kingston, Government Affairs and Environment Manager, Honda (UK). “The IMA hybrid technology is incredibly easy to use, owners don‘t need to worry about plugging anything in to charge. It‘s simply a case of filling up with petrol and driving on as normal.” [via BusinessWeek]

Topics: honda, toyota prius

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