Honda gets the U.S. loyalty crown after the Toyota recall

Article by Christian Andrei, on August 25, 2010

Customers of Honda and Ford were voted the most loyal, according to Consumer Reports. These two carmakers got the top spots for this category as Toyota fell under the weight of the safety recall crisis.

A survey done in April by the nonprofit publication showed that 57% of current Toyota owners would "most likely" purchase another new vehicle from Toyota Motor Corp., a 70% drop from December's survey.

The results of the survey imply that Toyota would be under pressure to continue offering sales incentives to pull back US consumers and keep its market share.

The magazine also noted that more than 50% of consumers consider the "overall reputation" of an auto brand as the leading factor in their choice of a new car.

Topping the April survey was Honda Motor Co., with 68% of its owners saying they would return to Honda, up from 67% five months earlier. Meanwhile, 61% of Ford Motor Co. customers who were surveyed in April want to return to the brand, compared to 58% in December's survey.

From 57% in December, the loyalty of Chevrolet's customers fell to 49%. Chevrolet accounted for nearly two-thirds of General Motors Co.'s US sales last year. The survey also found that Chrysler's Dodge polled at 24% customer loyalty, down from 32% in December.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Back in 2009, Nissan first introduced the Nissan Leaf, the company’s first all-electric vehicle. LEAF stands for Leading Environmentally-friendly Affordable Family car and this particular EV has been considered as...
by - December 3, 2016
In the minivan segment, the 2017 Chrysler Pacifica is already impressive in terms of fuel economy figures – as rated by the United States Environmental Protection Agency. In fact, the...
by - December 2, 2016
Having a blacked-out Bentley Mulsanne Speed is already menacing by itself but by naming it as the Bamford X, it became all the more imposing. This model was made by...
by - December 2, 2016
We have good news for those who are waiting for the latest version of the Mazda CX-5 compact crossover. It was just unveiled in November at the 2016 Los Angeles...
by - December 2, 2016
Those familiar with racing know that Marco Wittmann’s win during the 2016 Deutsche Tourenwagen Masters held last May was noteworthy as it was his second title in four seasons. In...
by - December 2, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries