Honda grabs first fleet customer for i-DTEC-powered Civic

Article by Anita Panait, on December 12, 2012

The Motor Neurone Disease Association (MNDA), a Northampton-based charity, has ordered 40 Honda Civics from local retailer Avonvale Honda for its fleet. MNDA initially did not include the Civic on its three-strong shortlist of cars. However, the charity changed its mind and considered the Civic, after Kelly Birks, Avonvale Honda’s Business Development Manager for Corporate Sales, took the lead and highlighted the benefits of the model’s advanced 1.6-litre engine, allowing her to ink a deal with MNDA in just 48 hours after the first meeting.

According to Kelly, there has been a lot of interest when the order book opened on the Civic 1.6 diesel since the model could make people save money. She said the charity found the vehicle appealing, since it means that MNDA could put more money into helping people.

Phil Day, MNDA’s Site Services Manager, remarked that as a charity with a one-model fleet of 40 vehicles, they were looking for a car with strong fuel economy, innovative design and cleaner emissions. She quipped that the Honda Civic 1.6 i-DTEC provides the charity with low running costs, class leading carbon dioxide emissions and low BIK, as well as a competitive monthly rental.

The 120PS i-DTEC diesel is assembled in the UK and is the first new engine to be launched in Europe under Honda’s flagship Earth Dreams Technology environmental program. The 120PS i-DTEC diesel engine boasts of combined cycle fuel economy of 78.5mpg as well as carbon dioxide emissions of 94g/km, making it appealing to corporate customers. It is not surprising that a fleet deal was already signed just weeks after the vehicle with this engine went on sale.

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