Honda hurries to make some mid-cycle changes on the Civic due to poor reception

Article by Christian Andrei, on October 31, 2011

Due to the poor reception for the redesigned Civic, Honda decided that its time to move more quickly than planned on some changes. Apparently, the mid-cycle changes will come earlier and will update the cheap, hard-plastic instrument panel and center console. Although the mid-cycle update would come in spring 2014, John Mendel, American Honda executive vice president said that the update for the current Civic will arrive sometime in 2013.

"We take feedback seriously, regardless of who it's from, and we will act accordingly quickly," said John Mendel. For those who don’t know Honda was working hard on redesigning the Civic Civic when the global economy imploded in 2009. CEO Takanobu Ito stopped the redesign in its tracks, and approved the plan to shorten the wheelbase and reduce content in order to appeal to budget-conscious consumers.

As a result, Consumer Reports removed the Civic from the recommended list for the first time in memory, and called it cheap and insubstantial. This was a massive hit for Honda, as the Civic was the leader in the compact segment in retail sales.

The biggest winners were Ford, Chevrolet and Hyundai which have shown major improvement. "I don't know how much we can do, and how quickly," said Mendel regarding the upgrades for the Civic. "But the comments of Consumer Reports and our customers have not gone unnoticed. We are appropriately energized." he added.

The new and latest Honda Civic for 2012 is the brand’s 9th generation model. All these years, the same compact car has been renowned for its durability, style, sportiness and fuel economy.

Honda Civic first came out in 1973 and has so far gained popularity among 8.8 million consumers in the US since 2010. And as years go by, each new model gets even better. Now, the 2012 Civic has been redefined based on the “futuristic and distinctive” concept of the compact car. Honda featured the basic fundamentals that are apt for modern day driving realities. By all means, the new Honda Civic has new interiors, technologies and most of all, better fuel consumption.

All this time, the Civic has increased its market base. These are new graduates, college students as well as new families with small children. In fact, it isn’t anymore limited to these customer brackets alone.

They could be anyone or anybody --- be it a retiree, the baby boomer or someone from the Generation Y’s age bracket. These people come from anywhere too, so it could be residents in Alaska, Hawaii or any region in the United States. Overall, this justifies the fact that the new Honda Civic has all the qualities of what makes a car a joy to drive.

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