Honda is launching its new APEX -- Allocation Preferencing and Exchange -- inventory system that aims to trim the gap between what dealers want and what its factory can supply. APEX culminates five years of software coding and deliberations among dealers, the factory and Honda's field staff.
It will provide dealers with more flexibility when ordering vehicles as well when changing specs before the vehicles are built. APEX will also provide dealers the flexibility when swapping vehicles with other each before the units are in transit.
Mike Ike, Honda sales and production planner, remarked that when dealers access APEX, they could have a clear idea of what the factory can provide.
He said that the APEX system has placed limitation son what dealers can change, allowing them to at least pick the second or third option if a certain part is not available for change. Brad Mugg, general manager Norm Reeves Honda in Cerritos, California, remarked to Automotive News that APEX will allow dealers to get more of the cars they really want.
Dennis Manns, Honda's vice president of sales and logistics planning, said that that ordering system will bring the carmaker closer to the goal of having its retail system driven by dealers' orders, rather than what the factory can supply.
Prior to APEX, Honda and Acura dealers have been processing vehicle orders and shipments through the MOVE -- Market Oriented Vehicle Environment – system. Launched almost 20 years ago, MOVE was vital in helping dealers accurately place orders with the factory.
But times have changed. Back then, Honda was selling a few nameplates with limited trim levels sourced from two factories in the US. Now, Honda’s offerings have become too many and too complicated, leading dealers to get products different from they have ordered. [source: automotive news - sub. required]