Honda has put the focus on real inventors, makers and world explorers in its new Civic TV campaign. This is in line with Honda's philosophy to nurture a passion for innovative thinking and continuous improvement. Through this campaign, curiosity rose about the innovations presented in the new Civic TV spot.
Honda has launched a series of live chats, the #HondaInnovator Series, which is intended to praise all visionaries. Mike Accavitti, vice president of national marketing operations at American Honda Motor Co., Inc., said that the 2013 Civic speaks to the company’s passion for innovative thinking and continuous improvement.
He said that through social media, Honda is calling all creative thinkers to unite to discuss how to improve matters. Honda has designed an innovation playlist on YouTube that features an innovator-built video featured in the Civic TV spot. Through these Facebook posts, fans will be introduced to the "Innovator Series" and related album.
Behind-the-scenes photos from the Civic TV commercial and a variety of Civic photos will be hosted by Instagram. Furthermore, Pinterest will feature a "Things Can Be Better" board.
This February, Buzzfeed, the social news leader, will feature sponsored posts that stress the Civic campaign’s creative theme linked to true inventors, makers, explorers and engineering. In support of the "Innovator Series" program, there will be promoted tweets and Facebook posts. There would also be YouTube ads and search.