Honda launches new TV campaign to promote the 2012 CIvic

Article by Christian Andrei, on January 31, 2012

Honda’s new ad for its all new 2012 Civic is set to start being seen on TV on January 30, the same day as its arrival at showrooms. This was done to “maximize awareness,” said Martin Moll, Head of Marketing. Customers will be able to test-drive the vehicle starting February 1. A 30-second commercial is to be launched on January 30 but in case you missed it, it could be seen on Honda’s youtube channel

What this ad illustrates is the spark of an idea in Honda, from the time of conception until shoots off into various directions to symbolize the car’s development before it later showed off the new Civic.

According to Moll, its dealers are “incredibly excited” about bringing the launch activity to the next level and getting customers to test the car. He added that all the people at Honda (UK) soon hope to get customer feedback and he also expressed confidence that it would get more success than its predecessor.

Moll added that the ad is a “synopsis of the unknown journey” that engineers had taken in order to have continuous improvement for the Civic. He added that this ad concludes with a dramatic unveiling of the new car.

The 2012 Civic is the ninth generation model. It has a starting price of only £16,495 for the entry-level 1.4-litre 100PS i-VTEC SE. Meanwhile, Honda offers the usual trim levels of SE, ES, EX and EX GT as standard, providing high convenience, comfort, and technology.

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