Honda Motor Co. is considering bringing back to life an S2000-type sporty car. Honda’s top exterior designer, Toshinobu Minami, remarked during an interview with Automotive News that he wants a mid-level sporty car added to the lineup between the two sports cars under development – an Acura NSX that will debut in 2015 and a Japan-bound sporty minicar derived from the Small Sports EV Concept shown at the 2011 Tokyo Motor Show.
Although Minami’s remarks reflect his personal ambitions, such an entry was being studied, he told Automotive News. Minami remarked that to properly nurture sports-car nameplates, a carmaker must keep making them. He also criticized Honda's decision to drop sports cars during the onset of the global financial crisis. He remarked that quitting the NSX and the S2000 was the thing he regrets most.
Honda dropped the NSX in 2005 and killed plans to resurrect it in 2008, when its earnings were threatened by the wallowing global economy. In January 2009, Honda announced its decision to drop the S2000 roadster after a decade of sales. The NSX and the S2000 each had a loyal following.
Minami remarked that it is important to keep selling sporty cars "no matter what condition the company is in” since it maintains that relationship with the customer. He said that the hybrid CR-Z compact hatchback, Honda's current sporty offering, fills an important niche due its electrified drivetrain. He, however, emphasized the need for a more traditional driver's car in the lineup. He said that rediscovering Honda's roots is a top priority.