Honda is planning to develop and produce a crossover built on the new platform that underpins the next generation Honda Fit, according to report by Nikkei business daily. The plan is part of Honda’s strategy to sell more than a million vehicles that are based on the Fit platform, the report said.
The Japanese carmaker earlier said the Fiat will pioneer a new regional R&D strategy, which calls for producing global nameplates that will signal a respite from its one-size-fits-all approach. The Fit-based crossover will be marketed in the United States and in countries in Europe, with global volume expected to hit 400,000 units, according to Nikkei.
If the report is true, we could expect the U.S. version of Fit-based crossover to be built at Honda’s new Mexican plant slated to open in 2014. Honda’s new Mexican plant has been set to produce the Fit hatchback.
Nikkei noted that Honda produces around 800,000 vehicles based on the Fit platform, including the Fit hatchback and its City sibling, around the world. If Honda pursues the crossover, it would push the production number of Fit-based vehicles over the 1 million mark.
While the next generation Fit is expected to be rolled out in the U.S. in 2014, the crossover version needs to be refitted to match the specs demand of American drivers to be successful in North America. Honda has already managed to create the tall-wagon variant of the Fit, the Freed, for the Japanese market.