Honda sales up 7.8 percent in 2010, thanks to Civic and CR-V models

Article by Christian Andrei, on January 6, 2011

In December 2010, Honda’s US division, American Honda Motor Co., sold 129,616 units, a 25.5% increase on a daily selling-rate basis compared to the same month of 2009. For the entire year of 2010, Honda delivered 1,230,480 units, about 7.6% higher in 2009.

Of this figure, 114,127 cars left dealerships wearing Honda badges last month, higher by 22.6% than 2009 results. For 2010, Honda Division sold 1,096,874 vehicles, 5.6% higher than the 2009 results.

Honda’s top three best sellers in 2010 are the Accord with 311,381 cars, the Civic with 260,218 units and the CR-V with 203,714. Civic sales rose by 31.3% to 28,263, a record high for December. Honda’s best-selling SUV, the CR-V, sold 28.3% more units at 23,125 units, also setting a new December record.

Accord monthly sales increased 18.9% for December to 32,381. Acura Division sold 133,606 units in 2010, a 27.2% increase compared to 2009 results. In December 2010, the brand sold 15,489 cars, an increase of 51.9%. The MDX led the division with 47,210 sold for the year, followed by the TL with 34,049 units sold.

Since it was launched as a 1973 model until through 2010, Honda has sold around 8.8 million Honda Civic units in the United States, earning it a reputation as being one of the most adored vehicles not only in the country but also around the world.

Its fame has been attributed to its stylish, compact and fun-to-drive nature as well as its fuel efficiency, sportiness, and durability. Each time Honda develops a new generation of the Civic, it pursues a certain theme.

For the new 2012 Civic, the goal was to create a "futuristic and distinctive compact" that comes with attributes that do more than cater to the present-day needs of customer while raising the level of driving experience the Civic has been known for.

For this new model, Honda strived to further refine the vehicle, adding new interactive technologies for customization and convenience while improving its performance, ride qualities, fuel efficiency and interior packaging. The public’s love for the Honda Civic has been so widespread that it already includes people from various walks of life as its customers.

They include high school graduates and college students as well as families with young children. Customers also include professionals, soccer parents, teachers, performance fans and even environmentalists.

They also include retirees, Generation Y, baby boomers. No matter who they are and where they live, Civic drivers also enjoy piloting this car – thanks to the fact that the Civic does not only offer performance, comfort and style, but also safety, durability and economy.

Press Release

American Honda December Sales Up 25.5 Percent

American Honda Motor Co., Inc., today reported December monthly new vehicle sales of 129,616, an increase of 25.5 percent on a daily selling-rate* basis. American Honda's 2010 annual vehicle sales totaled 1,230,480, an increase of 7.6 percent compared to 2009 results.

The Honda Division's December monthly sales of 114,127 represented an increase of 22.6 percent compared to 2009 results. Honda Division's 2010 annual sales of 1,096,874 increased 5.6 percent compared to 2009 results. The top-three best-selling Honda models for 2010 were Accord, 311,381; Civic, 260,218; and CR-V, 203,714.

"Increased sales of core models - Accord, Civic, and CR-V - along with the strong performance from new introductions, including the Accord Crosstour and Odyssey, all contributed to make 2010 a year of steady growth for American Honda," said John Mendel, executive vice president of sales for American Honda. "Moving into 2011, we look to build on this momentum with multiple all-new or revised product introductions. We are confident that the entire Honda and Acura portfolio of vehicles will be well-positioned to meet the demands of an evolving market."

Monthly Civic sales increased by 31.3 percent to 28,263, setting a new December sales record. The CR-V, the country's best-selling SUV for the fifth year in a row, increased sales by 28.3 percent to 23,125, also setting a new December record. Accord monthly sales increased 18.9 percent for December to 32,381.

Additional models with monthly sales gains included the redesigned Odyssey, up 17.4 percent to 10,147; the Pilot, up 16.7 percent to 10,337; and the Fit, up 10.3 percent to 4,860.

The Acura Division's year-end sales totaled 133,606, up 27.2 percent compared to 2009 results. December Acura sales totaled 15,489, an increase of 51.9 percent. The MDX led the division with annual sales of 47,210, followed by the TL with sales of 34,049.

December TSX sales increased 55.7 percent to 4,393, setting a new December record. Additional Acura models with monthly sales gains included the MDX, up 110.6 percent, to 5,887; the TL, up 7.2 percent to 3,275; and the RDX, up 24.5 percent to 1,540.

*The annual Daily Selling Rate (DSR) is calculated with 306 days for 2010 and 308 days for 2009. December 2010 included 27 selling days versus 28 selling days for 2009. All percentages represent DSR.

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