Honda takes Summer Clearance Sales to Twitter

Article by Anita Panait, on July 17, 2013

In support of the Honda Summer Clearance Sales Event, the carmaker is launching on July 15, 2013, a distinct social media campaign wherein the brand will directly interact with Twitter users using real-time Vine videos. Honda will respond to tweets with the #wantnewcar hashtag with live Vine videos persuading users to dump their old car and buy a new Honda through the Summer Clearance Sales Event. Honda’s Summer Clearance event will also be supported by TV, print, digital and radio advertising leveraging the #wantnewcar conversation and user-generated tweets.

Honda’s Vine videos will include news of the Summer Clearance Sales Event in a way specific to the users concern.  Susie Rossick, Senior Manager at American Honda Motor Co., Inc., remarked that if a user mentions needing a new car to pick up a pizza, a Vine video response may feature a Honda dealer offering a great deal “with a mouth full of pepperoni."

The Summer Clearance Sales Event campaign will feature eight TV spots that show different Honda dealers responding to real tweets, while showing alternative cars and deals for viewers to consider.  For instance, the TV spot "Super Fan" addresses an actual tweet from actor Neil Patrick Harris wherein @ActuallyNPH seeks an advice on selecting a minivan.

The "Dance Party" spot showcases standard features such as Pandora when a dealer has an instant dance party in a Civic based on a tweet from @KasiJackson. Honda plans to air the spots during national prime network programs like "America's Got Talent," “CSI, ” “Extreme Makeover, Home Edition,” “Shark Tank,” “Two Broke Girls,” and “Vampire Diaries."

Honda will also air the spots in cable networks like A&E, Animal Planet, Bravo, AMC and TBS. Honda will run print ads in "Entertainment Weekly," "People," "Sports Illustrated," "Bloomberg Businessweek," "TIME," "The New York Times," "Wall Street Journal" and "USA Today." [source: Honda]

Topics: honda, twitter

If you liked the article, share on:

Comments

Recommended

Kia is taking things a step further with the new Kia Stinger, which they first introduced at the 2017 Detroit Auto Show. With the specs given to us by the...
by - June 25, 2017
Earlier this week, Nissan revealed a teaser of the new 2018 LEAF’s interior, giving us an idea of what the electric vehicle has to offer. The company released a video...
by - June 25, 2017
The primary suggestion of a 4x4 ute from French company Peugeot was first revealed in 2016. Fifteen months later, the production version is launched. Now, Peugeot is not shying away...
by - June 24, 2017
The new Jaguar E-Pace crossover will soon hold its official launch on July 13 and is expected to arrive at the showrooms by early next year. It couldn’t have come...
by - June 24, 2017
As prices of the original Shelby Cobra have skyrocketed into astronomical proportions, there are firms like Superformance that serve replicas to consumers who demand the same levels of performance at...
by - June 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries