Honda (UK) has commenced a new teaser campaign introducing the new Civic Type R, which is bound to arrive in Europe in 2015. Dubbed by Honda’s design team as a ‘racing car for the road’, the new Civic Type R is headed to become the most extreme Type R yet, complemented by its bold and aggressive styling as well as strong performance.
The campaign carries the theme ‘R-rated’, which refers to the experience the Civic Type R can offer as well as the strong heritage of the red ‘R’ badge. Honda (UK) has published ‘Honda restricted content’ on YouTube, aimed at providing a glimpse of the soon-to-be-launched Civic Type R.
First of the list is a 60-second film titled ‘Disruption,’ in which a typically family day is turned into a Honda R-rated event. It starts off with a family packing a picnic into their car on a sunny suburban street. Then the R-rated warning appears and then disappears into black.
The subsequent events showed a disruption from normal to extremes, perhaps invoking a message on the aggressive and boldness as well as performance of the Civic Type R.
The 60-second film plays hosts to some untypical events, places and characters, like a futuristic neon cityscape; predator wolves with evil bioluminescent eyes; a golden masked man slamming a large hammer into the bust of a Greek statue; a helmeted woman slicing a spinning object with her katana.
The film ends with the glimpse of an iconic outline and quick flash of the car before it returns to dark while revving up. The campaign bears a key subheading -- ‘We R Back’ -- a concurrence to the revival of the Type R; Honda’s return to Formula 1 in 2015; and a new version of the NSX supercar.