Honda updates Civic national ad following Detroit uproar

Article by Anita Panait, on January 29, 2014

Honda Motor Co. has modified a national ad for the Civic compact following an uproar in Detroit over the original spot’s images of protesters outside of a federal court in the city. The ad, "Today Is Pretty Great," featured images of the bankruptcy court and protestors outside a federal courthouse in Detroit before showing more positive images.

Some Detroiters were able to identify the place as the city's Theodore Levin U.S. Courthouse. The court in the original spot is hearing arguments in the city of Detroit's bankruptcy case. The commercial began airing Jan. 8, 2014. The updated ad no longer bears the footage of the courthouse and protesters.

Detroit filed the largest municipal bankruptcy case in the United States in July 2013. Any bankruptcy settlement may result to city employees and retirees seeing reduction in their wages, benefits and pensions. The Detroit News recently published a story about Honda commercial and the negative response it was receiving in Detroit.

Hours later, Honda officials told the daily that they would be getting rid of the images of protestors. "The slight change we made to the commercial simply reflects our desire to remove anything that would get in the way of our uplifting message," Honda spokesman Steve Kinkade told Automotive News.

He said that the original commercial, created by Honda's chief advertising agency RPA, was not intended to represent Detroit or “the challenges experienced by the city, its people or our industry." The Rev. Charles Williams II, president of the National Action Network's Michigan chapter, told the News that the ad was a slap in Detroit's face.

If you liked the article, share on:

Comments

Recommended

The primary suggestion of a 4x4 ute from French company Peugeot was first revealed in 2016. Fifteen months later, the production version is launched. Now, Peugeot is not shying away...
by - June 24, 2017
The new Jaguar E-Pace crossover will soon hold its official launch on July 13 and is expected to arrive at the showrooms by early next year. It couldn’t have come...
by - June 24, 2017
As prices of the original Shelby Cobra have skyrocketed into astronomical proportions, there are firms like Superformance that serve replicas to consumers who demand the same levels of performance at...
by - June 24, 2017
New and improved 2018 Subaru Legacy comes packed with a number of upgraded features from the get go - from the exterior to the interior. And the company has finally...
by - June 23, 2017
In an interview involving Lamborghini CEO Stefano Domenicali and Automotive News, the topic about the Urus was thoroughly discussed. This super SUV is scheduled to make its debut later this...
by - June 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries