Honda wants a big role for its European unit

Article by Christian A., on September 16, 2011

Honda CEO Takanobu Ito said that instead of giving a fixed platform for the future projects of its six global business units, each region will get a toolbox of component sets that would be used to develop products that would suit their individual markets best. Ito explained that regions will be permitted to come up with their own technologies.

Honda is set to revamp its entire engine lineup in Europe within the next few years. Ito said that recently, Honda has “transformed" its methods for product development.

He said that Honda’s current practice is to develop new technology in Japan and disseminate it to the U.S. and Europe, according to Autonews. Honda is now urging its regions to make use of the best materials in developing technologies. As an example, he cited that the regions may have their own idea on how to optimize the Fit or Jazz subcompact hatchback.

As a result, local customers will get a vehicle that’s more tailored to their preferences. It would also mean that launches could be done simultaneously throughout the globe.

Presently, Japan launches two years ahead of U.S. and Europe. At the Frankfurt auto show, Ito said that it’s “necessary” to have this type of evolution. Honda will also get more suppliers from outside Japan in response to the impact that the March earthquake in Japan had on its supply chain.

Ito said that a 1.6-liter diesel engine that will arrive in 2012 will be the first to come out from its renewed engine and transmission lineup in Europe over the next three or four years. Ito explained that the interest in hybrids is rising but there still is a high demand for diesel engines in Europe and so it was willing to use up a lot of money to keep it in the lineup.

Topics: honda, europe

If you liked the article, share on:

Comments

Recommended

Tesla is finally setting a more “definite” schedule with regards to the official launch of the Tesla Model 3 electric car. A “limited production” is said to be slated to...
by - February 25, 2017
Are you a big fan of legendary boxer Mike Tyson, the former heavyweight world champion? Or are you a big fan of the iconic Ferrari F50? Either way, you will...
by - February 24, 2017
It seems that AM-RB 001 hypercar is not the only vehicle project that Aston Martin and Red Bull Racing has gone into. This time, don’t expect something as outlandish as...
by - February 24, 2017
The year 2018 marks the golden anniversary of Subaru of America. Of course, the company will celebrate 50 years of being at the helm of the brand’s crusade in North...
by - February 24, 2017
During car crashes and accidents, there are times that its occupants can’t get out easily. There are times when the only way to get out of that situation is to...
by - February 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries