Honda will end Crosstour production, to focus on light trucks instead

Article by Christian Andrei, on April 10, 2015

Production of the slow-selling Honda Crosstour will end after the 2015 model year. The automaker has decided to stop building the Accord derivative as part of a bigger move to increase truck-production capacity. As a result, the automaker’s plant in East Liberty, Ohio, plant can concentrate on producing the faster-selling CR-V and Acura RDX models.

In addition, Honda will move the production of the Accord hybrid from Marysville, Ohio, plant to its Japanese plant in Sayama. Launched in 2010, sales of the Crosstour have not met expectations. This year, sales dropped even lower. Last month, Honda sold just 742 units of the model.

According to John Mendel, American Honda Motor’s executive vice president, dealerships will soon start to get the new HR-V small crossover, which can be offered to customers targeted by the Crosstour. Mendel added that the all-new 2016 Honda HR-V, which will be launched in the spring, will “create new value” for those looking for a crossover.

This model will also be a gateway model for the brand to improve the sales of light trucks. He also said that the East Liberty Plant will be able to focus on coping with the CR-V demand as well as that of an updated 2016 Acura RDX. Honda also seeks to boost its output of light trucks in the early part of 2017 by rolling out the Acura MDX.

Last February, Honda had made some adjustments in its East Liberty that made it apparent that Crosstour will soon end. Production of the Acura MDX crossover will soon be added to this plant. This crossover is sold at higher prices and around 5,000 units are sold each month.

At around the same time, Toyota will stop production of the Venza, Crosstour’s rival and the wagon-style derivative of the Camry. In the past 10 years, Honda has been successful with the nameplates it has launched.

Among its most popular models are the Civic, Accord, Civic, CR-V and Odyssey. It also appears now that the Fit is getting a boost after it had a difficult launch in 2014. However, some of Honda’s models have faltered too.

These include the Crosstour as well as the CR-Z and Insight hybrids, the Ridgeline pickup, and the Element. Honda isn’t quite ready to let go of the Ridgeline though as it is getting another chance. The automaker is releasing a redesigned truck in 2016.

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