Honda will use China as global launch pad

Article by Christian Andrei, on April 27, 2012

Honda has presented the Concept C and Concept S at the 2012 Beijing Motor Show. Honda is taking on this new approach, which doesn’t rely on the U.S. growth. Honda’s sales in China fell in 2011. In addition, both models were developed by Honda's Chinese partners. The Concept C -- a budget small car – is a model that would only be available in China.

However, the bigger Concept S, which was built with Dongfeng Motor as a partner and is likely to be offered worldwide. Chief executive Takanobu Ito told reporters that this type had only been done in Japan previously. Honda is moving away from a global growth that’s centered on the U.S. It will start production in China.

It had also been announced that there will be a new car and engine assembly plant in China. Together with Guangzhou Automobile, these plants can then raise annual production plant just like its export-only plant and factories. Accordong to Takanobu Ito, the plants will build more than 1 million units a year in 2014 from 770,000 now.

Topics: honda, china

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