Honda will use China as global launch pad

Article by Christian Andrei, on April 27, 2012

Honda has presented the Concept C and Concept S at the 2012 Beijing Motor Show. Honda is taking on this new approach, which doesn’t rely on the U.S. growth. Honda’s sales in China fell in 2011. In addition, both models were developed by Honda's Chinese partners. The Concept C -- a budget small car – is a model that would only be available in China.

However, the bigger Concept S, which was built with Dongfeng Motor as a partner and is likely to be offered worldwide. Chief executive Takanobu Ito told reporters that this type had only been done in Japan previously. Honda is moving away from a global growth that’s centered on the U.S. It will start production in China.

It had also been announced that there will be a new car and engine assembly plant in China. Together with Guangzhou Automobile, these plants can then raise annual production plant just like its export-only plant and factories. Accordong to Takanobu Ito, the plants will build more than 1 million units a year in 2014 from 770,000 now.

Topics: honda, china

If you liked the article, share on:


Login or Create new account to add a comment!


Many have been excited with the impending arrival of the next-generation Jeep Wrangler and the new 2019 Jeep Grand Wagoneer, which is slated to be the brand’s new range-topping model....
by - October 21, 2016
Chevrolet has taken the wraps off its new Chevrolet Colorado ZH2 at the fall meeting of the Association of the United States Army (AUSA). Tagged as the most extreme fuel-cell-powered...
by - October 21, 2016
Honda has unveiled the fifth generation of its hot-selling SUV – the 2017 Honda CR-V. The latest iteration of the CR-V should help it maintain its benchmark status in the...
by - October 21, 2016
Many are already expecting BMW to launch an ultra luxurious SUV that will serve at its new flagship by late 2018. Larger than the X5 and X6, the new X7...
by - October 21, 2016
Most of you may have heard or already have one of those autonomous home appliances doing the house chores. Thus, it’s not anymore unusual to see a car going places...
by - October 20, 2016