Honda’s 2011 Odyssey minivan targeted at Gen Y buyers

Article by Christian A., on October 13, 2010

In Honda’s latest advertising campaign to launch the redesigned 2011 Odyssey, a younger than usual minivan buyer is the target. In this campaign that ramped up the last week of September, Tom Peyton, senior manager of national advertising at American Honda Motor Co., sees “a great opportunity to sell Odyssey -- and really minivans overall -- to a whole new segment of buyers with this vehicle."

Peyton said that the Odyssey is the first minivan that Generation Y will be buying. He said that the Gen Y is “in their late 20s and early 30s and starting to move into the phase of life which requires minivans."

Honda is anticipating that new new parents from that age group will help boost annual minivan sales to 600,000 by 2012. Last year, fewer than 450,000 minivans were sold in the US, a significant drop from the segment's peak of over 1.3 million in 2000. Honda would also like to hold onto its claim of producing the best-selling minivan in the US.

The Automotive News Data Center said that the Odyssey was the best-seller in 2009 but has dropped into second place this year with sales through September totaling 79,275. It falls behind the Chrysler Town & Country's record of selling 87,493 units.

The Odyssey campaign, which was developed by RPA, a Los Angeles advertising agency, seeks to appeal to new minivan buyers by emphasizing that the Odyssey caters to what young parents want.

Peyton said that unlike past generations, the Gen Y still wants the focus on them even when they get kids and a family. [via autonews - sub. required]

If you liked the article, share on:

Comments

Recommended

Earlier this week, Nissan revealed a teaser of the new 2018 LEAF’s interior, giving us an idea of what the electric vehicle has to offer. The company released a video...
by - June 25, 2017
The primary suggestion of a 4x4 ute from French company Peugeot was first revealed in 2016. Fifteen months later, the production version is launched. Now, Peugeot is not shying away...
by - June 24, 2017
The new Jaguar E-Pace crossover will soon hold its official launch on July 13 and is expected to arrive at the showrooms by early next year. It couldn’t have come...
by - June 24, 2017
As prices of the original Shelby Cobra have skyrocketed into astronomical proportions, there are firms like Superformance that serve replicas to consumers who demand the same levels of performance at...
by - June 24, 2017
New and improved 2018 Subaru Legacy comes packed with a number of upgraded features from the get go - from the exterior to the interior. And the company has finally...
by - June 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries