Honda’s US deliveries fall 1.8% in April 2015 amid weak Accord sales

Article by Andrew Christian, on May 7, 2015

Honda Accord deliveries have been on a steep decline for the last two months, dragging down the automaker’s monthly sales results in the U.S. Last month, American Honda sold 1.8% fewer cars to just 130,068 vehicles. A 20% drop was seen in sales of the Accord midsize sedan -- the second consecutive month in which this model’s deliveries fell by at least a fifth.

Because of this decline, Honda Division sales fell 2.7% with only 115,194 units sold last month. The impact of the Accord decline to the brand had been somewhat offset by the 56% increase in Fit subcompact sales as well as the Honda Division’s record-breaking deliveries of light trucks last April. Sales of the CR-V compact crossover, which is the brand’s top-selling model, increased by 3.4% to 29,452 units.

Meanwhile, a 28% increase was recorded for Pilot sales with 11,222 units sold. In a statement, Jeff Conrad, Honda Division senior vice president and general manager, said that because of the upcoming arrival of a redesigned Pilot and all-new HR-V subcompact crossover, the brand is “well-positioned” to take advantage of the high demand for pickups, crossovers and SUVs that resulted to an 11% rise last month in light-truck sales throughout the industry in the U.S.

Conrad predicted that Honda will have a “very strong 2015,” driven by its truck lineup, namely, the CR-V and Pilot sales as well as with the introduction of the HR-V and the all-new Pilot. He said that the brand is “pleased” at how Fit, Accord, and Civic still do better than their competition in the market.

Because of how well the new TLX sedan is selling, the Acura Division was able to reverse a decline in March and now posts a 5.3% sales hike. Last month, Acura sold 14,847 units, including 4,093 units for TLX sales, surpassing 4,000 for the third month since it made its debut in the U.S. last August.

The TLX replaces the TL and TSX sedans. It was in May 2013 that these two nameplates were able to exceed 4,000 units.

Acura boss Mike Accavitti thinks that the shift of production to roll out freshened 2016 models of the crossovers is the cause of the single-digit declines in the sales of Acura’s RDX and MDX crossovers. Accavitti, Acura Division senior vice president and general manager, said that there is a “renewed momentum” for the Acura TLX that’s expected to continue in the next months.

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