Hubertus Troska appointed to Daimler management board to revive sales growth in China

Article by Christian A., on December 14, 2012

Hubertus Troska, a top executive in the trucks unit of Mercedes-Benz, will take over a recently made portfolio for China to enhance its business in this market (currently the largest in the world), according to Daimler. For some time, Daimler has not been having much success in improving its distribution networks in China.

It depended heavily on the regional deliveries of Mercedes cars, which declined by 6.6% to 16,876 units in November. In comparison, its German-based rivals have double-digit increases in auto sales in China and have widened their lead over Daimler when it comes to global sales. A statement was released by Daimler Chairman Manfred Bischoff, saying that the company is focused on China’s strategic value.

He added that the company continues to believe in the “great potential” in China for its business’ persistent growth and expansion. In a note published this week, Credit Suisse analyst David Arnold said that the appointment of Troska is a change that has long been needed.

He also wrote that Daimler’s operations in China have been “one of the major disappointments for markets." This move by Daimler is evidence of the rising competition among the top automakers in Germany to achieve more business in the country. Last June, VW appointed executive board member Jochem Heizmann to head a special portfolio to manage the future expansion in China.

Notably, VW is the first overseas car maker to enter China about 30 years ago. The 52-year-old Troska will take on the recently created position to serve as Daimler's eighth board member beginning on Thursday. He will also be responsible for all of Daimler's strategic and operating activities in China.

Troska, who has worked for Daimler for 24 years, has formerly managed the trucks division in Mexico and the U.S. and he has also served in Turkey for the Mercedes cars division. From 2003 to March 2005, he had overseen Mercedes' AMG high-performance unit. Troska also led Mercedes' Europe and Latin America trucks unit since April 2005.

Topics: daimler, china

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Cadillac’s CT6 full-size prestige-luxury sedan is still somewhat new. It has been offered to the global auto market for two model years – 2016 and 2017. But for those who...
by - February 19, 2017
In many industries, it is the rivalries that make things exciting. In basketball for example, there is the well-known rivalry between the Los Angeles Lakers against the Boston Celtics. For...
by - February 19, 2017
Now on sale in several major markets around the world including Europe, the BMW 5 Series (G30) heralds the arrival of the new seventh generation and represents a whole new...
by - February 19, 2017
Just recently, it was speculated that a new Porsche Cayman GT4 RS is coming. There is no official confirmation yet from the German sports car maker, but the arrival of...
by - February 18, 2017
Will there be a BMW M4 CS? Apparently, there is a Club Sport version of the BMWM4 after it was sighted in California doing a shoot for a new commercial...
by - February 18, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries