Hubertus Troska remains Daimler China chief until 2020

Article by Andrew Christian, on February 19, 2015

Hubertus Troska will remain as chief of Daimler’s operations in China for five more years until 2020 as the German carmaker tries to benefit from strong demand in the country to boost its global ranking. Daimler Supervisory Board chairman Manfred Bischoff and chief executive Dieter Zetsche said in a statement that Troska is “successfully promoting” the company’s business activities in China.

They attributed sustainable position in China to Troska's "dedication and expertise.” With Troska on the helm of Mercedes-Benz's car and truck operations in China, Daimler was able to trim the lead that BMW and Audi has over its luxury unit. He has in charge of Mercedes in China since last 2012, and has overseen an expansion that could make the country as its largest market this year, surpassing the United States.

Under Troska, Mercedes combined separate Mercedes sales organizations for imported and locally built cars – resulting to a 29-percent jump in Mercedes deliveries in 2014. Mercedes is now aiming to sell at least 10 percent more luxury vehicles in China this year to over 300,000 cars.

To enable it build vehicles that better suits Chinese preferences, Daimler is shoring up its development staff to around 500 engineers and designers in China by the end of 2015. Daimler also plans to have its local production base to supply two-thirds of the vehicles it sells in China.

Topics: daimler, china

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Bentley Motors has just released the specs of the new Bentayga Diesel. Obviously, we couldn’t wait to share it here since it’s the first ever diesel model to come out...
by - September 26, 2016
A big chunk of Volvo Cars’ legacy in developing the most durable and capable car is evident in its latest Cross Country collection. Suffice it to say, our planet has...
by - September 21, 2016
Just very recently, we were all delighted to finally see a Bugatti Chiron out in the streets casually hanging around Cannes in France. The said car was purchased by a...
by - September 9, 2016
Earlier this year, Aston Martin wowed the world with a stunning concept car – the Vanquish Zagato. The concept made its first appearance in May during the Concorso d’Eleganza Villa...
by - September 7, 2016
Lamborghini has always been known to be the home to exotic supercars. The Italian automaker’s production facilities have hosted uniquely designed and powerful show-stopping supercars. It all started with the...
by - September 5, 2016