Hubertus Troska remains Daimler China chief until 2020

Article by Christian Andrei, on February 19, 2015

Hubertus Troska will remain as chief of Daimler’s operations in China for five more years until 2020 as the German carmaker tries to benefit from strong demand in the country to boost its global ranking. Daimler Supervisory Board chairman Manfred Bischoff and chief executive Dieter Zetsche said in a statement that Troska is “successfully promoting” the company’s business activities in China.

They attributed sustainable position in China to Troska's "dedication and expertise.” With Troska on the helm of Mercedes-Benz's car and truck operations in China, Daimler was able to trim the lead that BMW and Audi has over its luxury unit. He has in charge of Mercedes in China since last 2012, and has overseen an expansion that could make the country as its largest market this year, surpassing the United States.

Under Troska, Mercedes combined separate Mercedes sales organizations for imported and locally built cars – resulting to a 29-percent jump in Mercedes deliveries in 2014. Mercedes is now aiming to sell at least 10 percent more luxury vehicles in China this year to over 300,000 cars.

To enable it build vehicles that better suits Chinese preferences, Daimler is shoring up its development staff to around 500 engineers and designers in China by the end of 2015. Daimler also plans to have its local production base to supply two-thirds of the vehicles it sells in China.

Topics: daimler, china

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