Hutcheson Ford store refunds $300,000 after Super Bowl promo

Article by Anita Panait, on February 17, 2014

At the Super Bowl XLVIII, the Seattle Seahawks defeated the Denver Broncos, with one of the highlights of the game being the 87-yard kickoff return by Seattle’s Percy Harvin that resulted to a touchdown. The Seahawks eventually won the big game, but there are another set of big winners in St. James, Mo.

A dealership in the area, Hutcheson Ford, ran its first Super Weekend Sale promotion that promised customers buying a car between Jan. 29 and Feb. 1 that the purchase price would be refunded if the opening kickoff of the first or second half of Super Bowl XLVIII resulted in a touchdown. History told us it did. Hutcheson Ford was honorable enough to keep its promise and shelled out a total of $300,000 to 12 customers who qualified for the promo.

However, since Hutcheson Ford took out insurance on the promotion, it won’t lose a total of $300,000.

The dealership said the actual amount it lost on the wager “wasn't nothing." "At least we're not like that furniture guy that lost $7 million," Hutcheson Ford Marketing Manager Kathleen Frazier said, adding that the promotion was a “big success.”

Hutcheson Ford invited all 12 customers to the dealership for a party and group photo, and then handed the refunds. While it lost the wager, Hutcheson Ford is planning to make the Super Weekend Sale an annual event. "We wanted to do something that we could do on an annual basis," Frazier said.

If you liked the article, share on:


Login or Create new account to add a comment!


More than three decades ago, the DeLorean DMC-12 was produced by the DeLorean Motor Company. However, production was stopped due to issues within the company. The car itself was decent...
by - October 27, 2016
Tesla is making sure that all models under production will receive the necessary advanced hardware that will allow them to be autonomously driven. The fitment of these advanced hardware to...
by - October 27, 2016
Wondering how fast the 2017 Chevrolet Camaro ZL1 in actual driving? To provide customers a good idea on how fast the 2017 Camaro ZL1 could really get, Chevrolet recently had...
by - October 27, 2016
So, it is official! The new Honda Clarity FCV has the longest verified range of any zero-emissions vehicle currently on the road in the United States. One of the main...
by - October 27, 2016
Many have been anticipating Mercedes-Benz Vans’ newest luxury pickup truck, the X-Class. While Mercedes-Benz has yet to reveal the official production version of the X-Class, it was kind enough to...
by - October 27, 2016