Toyota's top engineer forecasts that by 2020, about 20% of all vehicle global sales in developing countries will be made up of hybrid vehicles, including extended-range plug-in hybrids. Toyota executive vice president Takeshi Uchiyamada, head of R&D and engineering, said that in Japan, hybrids already make up about 20% of sales each year.
However, hybrids account for 10% or less at many countries in the developing world. He didn’t say how much share Toyota will have in the total hybrid sales.
Toyota’s hybrid share in the U.S. has widened to as high as 80% but with the arrival of new rivals in the market, this figure has dropped slightly. By mid-2012, we’ll see Toyota raise its hybrid presence in all the markets in the U.S. with its promotions for the Prius V, Prius C and Prius Plug-In, says Autonews.
In addition, the Camry Hybrid wants to double its volume in the U.S. in 2012 to around 50,000 units. Uchiyamada told journalists that a hybrid version of the redesigned Yaris will set foot in Europe for the first time.
In relation to this, Toyota is considering a plan to produce hybrid parts outside of Japan. This is in response to the disruption in supply when the Japan earthquake struck and there was only one source for major parts.
Uchiyamada said that Toyota has yet to decide which U.S. suppliers to tap for the task. He said that Toyota is “entering a stage of possible local procurement” – a necessary step in order to raise its competitiveness.