Hyundai marks sales of 10 millionth vehicle in US

Article by Christian Andrei, on November 3, 2015

Nearly three decades after selling its first vehicle in the United States, Hyundai recently sold its 10 millionth unit in the country. The South Korean carmaker commenced its sales operation in the US in 1986 with just a single nameplate – the Hyundai Excel subcompact.

Although US consumers are not very aware of the brand or its products, quite a number of them went on to purchase the subcompact. In fact, Hyundai sold its 100,000th Excels within just seven months and a total of 168,882 units of the subcompact right out of the gate.

Back then, Hyundai was able to set an industry record for the most first-year sales for an import carmaker. Years and decades gone by, Hyundai continually expanded its product offerings in the US.

Accordingly, the South Korean brand currently boasts of a vehicle lineup that includes the Accent, Azera, Elantra, Equus, Genesis, Genesis Coupe, Santa Fe, Santa Fe Sport, Sonata, Sonata Hybrid, Sonata PHEV, Tucson and Veloster.

For the past seven straight years, Hyundai was also able to post year-over-year sales increases, a demonstration of the carmaker’s performance in terms of vehicle value, quality, safety and luxury.

Derrick Hatami, vice president of national sales at Hyundai Motor America, remarked that the US has been a “key region” for the carmaker since 1986, adding that the sales milestone came after years of accelerated growth as well as Hyundai’s strategic product rollout.

He also remarked that the sales milestone is a testament to the design, quality and value of the carmakers’ products. Hatami noted that since the US car market is expected to rise to over 17 million new car sales this year, Hyundai would be able to achieve further growth in the market.

Hyundai’s sales expansion in the US is a result of the carmaker’s offerings and investment. In 1998, Hyundai introduced its warranty program -- known currently as Hyundai Assurance or America’s Best Warranty – covering all Hyundai vehicles sold in the US.

This Hyundai Assurance program includes the five-year/60,000 mile fully transferable bumper-to-bumper warranty as well as Hyundai’s 10-year/100,000 mile powertrain warranty. The program also includes a five-year complimentary Roadside Assistance.

In 2005, Hyundai expanded its US business to include vehicle production by commencing operations of the Hyundai Motor Manufacturing Alabama (HMMA) site. To date, HMMA has produced 2,660,314 vehicles.

HMMA is home to Hyundai’s best-selling models in the US – the Sonata and Elantra, which comprises 64 percent and 23 percent of total production at HMMA, respectively. In 2011, Hyundai introduced its Blue Link telematics platform that is exclusive to its models.

According to Dave Zuchowski, president and chief executive of Hyundai Motor America, the sales milestone in the US exemplifies that Hyundai is part of the “American fabric.” He noted that HMMA provides jobs to around 3,000 Alabama residents while contributing about $4 billion annually to the state’s economy.

Press Release

HYUNDAI ACHIEVES 10 MILLION SALES IN AMERICA

Hyundai marked a monumental milestone today, selling its 10 millionth vehicle in the United States. Having started in 1986 with a single nameplate, reaching 10 million sales is a significant achievement that showcases the success of Hyundai’s continually expanding lineup.

“The United States has been a key region of focus for nearly three decades, and this landmark achievement comes after years of accelerated growth and the strategic rollout of our product line,” said Derrick Hatami, vice president of national sales, Hyundai Motor America. “Today serves as a testament to the design, quality and value of Hyundai’s product portfolio. The American car market continues to be on the rise, with more than 17 million new car sales expected in 2015. Hyundai is well positioned for continued growth in this market, offering consumers a variety of vehicles that meet their needs.”

Hyundai entered the United States market in 1986 with the subcompact Excel, and with very little awareness of the Hyundai brand or its products, customer response was immediate — Hyundai sold 168,882 Excels right out of the gate. Within seven months, Hyundai sold its 100,000th Excel, helping to set an industry record for the most first-year sales for an import car company.

Hyundai has since demonstrated its high-velocity growth by achieving increased year-over-year sales volume for the past seven consecutive years. Hyundai has been one of the fastest-growing automobile companies in America, due to its current lineup of Accent, Azera, Elantra, Equus, Genesis, Genesis Coupe, Santa Fe, Santa Fe Sport, Sonata, Sonata Hybrid, Sonata PHEV, Tucson and Veloster. This diverse lineup incorporates new levels of quality, safety, performance and luxury, all while retaining Hyundai’s legacy for great value.

Ten years ago, Hyundai expanded its operations to include building cars in the United States when it opened the doors of its Hyundai Motor Manufacturing Alabama (HMMA) plant in 2005. Through today, HMMA has built 2,660,314 vehicles, including two of Hyundai’s all-time best-selling models: Sonata, which comprises 64 percent of total production at HMMA, and Elantra with 23 percent.

“This special milestone of hitting 10 million sales in the United States exemplifies that Hyundai is part of the American fabric,” said Dave Zuchowski, president and CEO, Hyundai Motor America. “Our plant in Alabama provides jobs to nearly 3,000 Alabama residents and contributes approximately $4 billion to the state’s economy each year. Also, about 56 percent of the cars Hyundai sells in the United States are made here.”

Hyundai shocked the automotive industry in 1998 when it introduced its warranty program, which is known today as Hyundai Assurance or America’s Best Warranty. All Hyundai vehicles sold in the United States are covered by the Hyundai Assurance program, which includes the 5-year/60,000 mile fully transferable bumper-to-bumper warranty, Hyundai’s 10-year/100,000 mile powertrain warranty and five years of complimentary Roadside Assistance. Hyundai also challenged the industry in 2011 with the introduction of Blue Link®, the telematics platform exclusive to Hyundai models.

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