Hyundai ads for 2014 World Cup focus on fan’s passion for football

Article by Christian Andrei, on May 28, 2014

Hyundai, the official automotive partner of the 2014 FIFA World Cup Brazil, will focus on the passion of football fans in its marketing campaign for the event in June. Hyundai will work on the theme "#Because Futbol” as created by agency Innocean USA. David Matathia, Hyundai Motor America's director of marketing communications, provided a preview of the campaign to Advertising Age.

“#Because Futbol” plays to the idea that only Hyundai can bring out World Cup-level loyalty in customers – as evidenced by five years of dominating the rankings in customer loyalty in studies by research outfit Brand Keys.

Matathia remarked that the theme centers on the thought that while football fans are loyal and passionate about their nation or about their team, Hyundai owners are the same about their vehicles. Hyundai’s campaign will run across ESPN and Spanish-language Univision.

The carmaker’s ads will underscore the emotions brought forth by the World Cup, asking fans to share their own passion for the big game.

One of Hyundai’s ads, titled "Boom," tells how a World Cup win made a Spanish-speaking country go mad with and make love, eventually resulting to a spike of deliveries nine months after in a hospital emergency room. Another ad, “Avoidance" shows a young man who is so obsessed in avoiding all mentions of World Cups results.

Topics: hyundai

If you liked the article, share on:


Login or Create new account to add a comment!


It was only recently when BMW officially debuted the new 2017 5-Series Saloon (G30) online. At that time, this range revealed that it had driving dynamics that was the best...
by - October 26, 2016
Starting early 2017, the new Audi Q7 will be available with the new 2.0-liter TFSI four-cylinder engine that makes it not only faster but also lighter and more efficient than...
by - October 25, 2016
Soon, Fiat Chrysler’s Dodge brand will be ending the production of the Dodge Viper. So practically, the 2017 Dodge Viper will be the last Viper up for grabs. Gerry Wood...
by - October 25, 2016
Say hello to the fastest accelerating production car in the world: the new 2017 Tesla Model S P100D. Powered by a 100 kWh battery, this new model basically outruns almost...
by - October 25, 2016
Ever heard of the “Lynk & Co” automotive brand? Well, it is highly likely people haven’t. This is practically because this is new brand created by the joint venture between...
by - October 25, 2016