The latest manufacturer to add a digital showroom is Hyundai as the company announced that it joined forces with digital car retailer Rockar and created the Rockar Hyundai. The unique market place promises to help online customers do a research, arrange test drive, buy and book maintenance. Still, in order to support the online experience, a digital store will be opened at Bluewater, Europe’s leading retail and leisure destination.
According to Hyundai, Bluewater has a footfall of 27 milion per annum and serves one of the largest and most affluent catchments in the UK, with 6.5 million people with an available sped of 13 billion pounds.
Tony Whitehorn, President and CEO, Hyundai Motor UK, commented: “I am delighted to be able to announce today the launch of Rockar Hyundai in early November 2014. Rockar Hyundai is a highly innovative and enticing addition to our existing Dealer Network. It offers the consumers an easy and flexible alternative to buying and owning a car without undermining the strength and infrastructure within our existing sales network. It is unprecedented in the UK Automotive Industry and is the shape of things to come.
“Hyundai UK is developing a more integrated approach towards the way we retail cars, reflecting the changing ways in which people shop and the use of technology in the retail environment. Rockar Hyundai is an integral part of this, and to our continuous commitment to delivering an outstanding customer experience across our entire business.” [source: Hyundai]