Hyundai bets on the three-door Veloster and six-cylinder Azera to keep sales momentum

Article by Christian A., on September 27, 2011

The gamble of Hyundai Motor Co. to offer edgier styling to differentiate its vehicles from rivals has proven to be worthwhile as it has achieved two consecutive years of record U.S. sales.

Building on those successes is about to get tougher, as the company is now betting on the six-cylinder Azera and three-door Veloster, encouraged by the success of vehicles like the Sonata and Elantra that helped lure clients from Honda Motor Co. and Toyota Motor Corp.

The decision to develop a strategy around characteristic design still has the legs to further enhance market share well beyond next year, according to John Krafcik, who serves as the chief executive officer of the company's U.S. unit.

He added that for almost all of their models these days, demand is in excess of their ability to supply. He further stated that with the Veloster and the Azera, "you're really going to see this focus on design pay off", according to Autonews. Based on the data of Autodata Corp., the share of Hyundai in U.S. sales has increased 0.5 percentage point in the past year to 5.2 percent in August.

Toyota has declined 2.5 percentage points to 12.7 percent, while Honda dropped 1.5 percentage points after the March earthquake in Japan limited their inventory and disrupted the supply chains. Both companies are returning to full production, with Honda increasing output of its new Civic compact while Toyota is set to commence sales this month of a revamped Camry sedan.

According to senior industry analyst Jessica Caldwell from Edmunds.com in Santa Monica, Calif., the rest of 2011 "may not be as earth-shattering as the beginning has been" for Hyundai. She added that Toyota and Honda will be “more aggressive” in the later months of the year.

If you liked the article, share on:

Comments

Recommended

One of the executives at Volkswagen tagged in the so-called Dieselgate scandal has pleaded not guilty to a list of allegations surrounding the carmaker’s actions to cheat emissions regulations in...
by - February 27, 2017
When the Crown De Luxe saloon was first released in 1972, it was at that time the most lavish Toyota model available to British customers. Both unusual and exclusive, one...
by - February 27, 2017
The ride-sharing fleet of sharing Lyft Inc. will soon include thousands of specially fitted self-driving Chevrolet Bolt electric vehicles, courtesy of General Motors. If plans push through, Lyft’s clients would...
by - February 27, 2017
J.D. Power has officially released the 2017 Vehicle Dependability Study, an annual list of the most dependable brands in the auto industry. Once again coming on top is Lexus, the...
by - February 26, 2017
Citroen revealed that its entry to the Chinese market is moving forward with the planned release of the new generation C5. While still on sale on this part of the...
by - February 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries