Hyundai counts on the Veloster coupe to attract Gen Y buyers

Article by Christian Andrei, on September 21, 2011

Hyundai is relying on the Veloster sporty coupe to boost its reputation among Gen Y buyers, who are born between the early 1980s and the early 1990s. Hyundai Motor America's product planning department came up with the successor to the Tiburon coupe, which was last built as a 2008 model. About five years ago, U.S. officials approached the company to build an affordable sporty car that would appeal to young consumers.

This plan led to the creation of the Veloster concept that made its debut in 2007 at the Seoul auto show, according to Autonews. This production car started to arrive at dealerships this month.

Basically, the Veloster is a front-wheel-drive hatchback that has a third door on the rear passenger side. It has been equipped with MacPherson struts up front and a new torsion-beam rear suspension meant to add stiffness and lessen body roll.

Overall, the suspension tuning is tighter and sportier when compared to Hyundai's Elantra compact, which is built on a similar platform. It is still powered by the 1.6-liter direct-injection, four-cylinder gasoline engine that is on Hyundai's Accent subcompact.

The engine comes with a six-speed manual transmission in the base model. Being offered as an optional extra is the new dual-clutch transmission that Hyundai had developed.

Not so long ago, most coupés have been designed with smaller doors to maintain the vehicle’s gorgeous exterior. Though passengers find it hard to get in, it’s even more difficult for the one driving the car. This is one of the main reasons why the sports coupé is not everyone’s cup of tea.

Now, Hyundai is setting the new trend in style and functionality. The new Hyundai Veloster is more accessible than ever with its new passenger-side rear door. In spite of these, the designers made sure that the Veloster retains its coupé appearance by concealing the door handles.

The new Veloster is packed with the smallest engine from Hyundai. The Gamma is actually a four-cylinder engine with 1.6L direct injection gasoline. The GDI promotes higher reliability, lower emissions and lesser fuel consumption of as low as 40mpg.

During its peak performance, the Gasoline Direct Injection provides the engine of at least 138hp at 6,300 rpm. The maximum torque on the other hand, falls at around 123lb.-ft at 4,850 rpm. The new Veloster’s engine is also equipped with DLC and PVD anti-friction coatings, variable induction, roller timing chain, electronic throttle control and DCVVT.

John Juriga (Hyundai HATCI Director) said that the GDI technology has let them build a better engine. This type of powerful engine consumes less gasoline and produces lower emissions. What’s more, the small size of the engine has nothing to do with the highly impressive figures it spawns on the road.

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