Hyundai debuts the all-new 2015 Sonata in South Korea

Article by Christian Andrei, on March 25, 2014

Hyundai has unveiled the re-engineered 2015 Sonata, which it says is more refined and premium-feeling than the current model. While the platform and US powertrain lineup for the new Sonata are expected to be carry overs from the current model, Hyundai said it concentrated on reducing noise, vibration and harshness and improving driving dynamics as well as refining its design.

According to Hyundai, it spent around KRW450 billion, ($416.3 million) over the past three years to develop the 2015 Sonata, which is expected to arrive in the United States late this year. Hyundai also unveiled partial specifications of the 2015 Sonata, which reflects the carmaker’s “fluidic sculpture 2.0” design language.

The rounded, swoopy lines found on the current-generation Sonata has been tightened on the 2015 model. Hyundai also increased the use of advanced high-strength steel in body-in-white to boost rigidity. The 2015 Sonata boasts of advanced safety features like adaptive cruise control, lane departure warning and blind spot detection, Hyundai said in a statement.

For its seventh generation, Hyundai quipped that the Sonata has “evolved into a more refined premium vehicle” that “provides a luxury feel of a car from the segment above.” The 2015 Sonata gains less than an inch of wheelbase, width and height and an inch longer in overall length.

Sonata has been Hyundai’s top-selling car, with sales exceeding 200,000 units in 2011, 2012 and 2013. But the arrival of fresher models like the Honda Accord, Ford Fusion, Nissan Altima and Toyota Camry prompted a slowdown of sales, which dropped 12 percent in 2013 and 28 percent in the first two months of 2014.

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