The Hyundai Elantra (also known as Avante on other markets) just reached 10 million sales. For those who don’t know, the vehicle was first introduced back in 1990 and since then, an average 420,000 vehicles per year were sold, which is approximately 1,100 a day.
Elantra also won the North American Car of the Year award back in 2020 and it is currently company’s volume leader as it helped Hyundai to set a U.S. sales record in each of the past four years.
The current generation managed to rank the highest in its segment for initial quality in the influential J.D. Power 2014 U.S. Initial Quality Study.
Under the 7/11 product initiative, Hyundai plans to release a total of 7 new models over the course of 11 months. The first to come out was the Azera and it later followed by the Genesis Coupe. The latest to be unveiled is the 2013 Elantra Coupe, a two-door coupe version of its highly successful Elantra range. Presented initially during the 2012 Chicago Auto Show, the brand hopes that by widening its appeal to include more discerning customers, it will be able to entice new customers to the range.
In addition to having many of the qualities that have made the original sedan a success, the 2013 Elantra Coupe hopes to be able to reach customers who are younger and sports-oriented. These are the same customers who prefer a vehicle that has the appeal of a coupe and even willing to sacrifice the versatility offered by a four-door model.
With a release scheduled this spring, this new model from Hyundai is able to display a more contemporary approach to the sporty coupe class. It makes this possible by implementing a design that is catered to a younger demographic while continuing to have the premium features that have made Hyundai’s products having strong value proposition. In coming up with the 2013 Hyundai Elantra Coupe, the focus was on several factors.
The first was on whether a sport coupe would be able to have a sleek design yet continue to offer ample amount of space on the interior. Second was to see if it was possible to get highly advanced technology and safety features but without paying the premium price of a coupe. Third question the brand needed to answer was if a sporty coupe would be able to offer a fun-to-drive experience but have a fuel economy of 40 mpg.
Finally, there was the matter of using Hyundai’s very own “Fluidic Sculpture” design language. This design language is all about imitating how the wind interacts with the vehicle’s rigid surfaces and thus result in an impression of fluid being in motion.
However, for the 2013 Elantra Coupe, this design language was not simply implemented but taken to new heights. Indeed, this new model signals that ever-changing evolution of this design DNA. It manages to have that sporty look while maintaining its lead in the compact coupe class through the wide range of features aimed at convenience and safety, generous amount of space, and a powertrain that is both efficient and eco-friendly.